







What Musk is branding, Bluesky may build.
How to use Bluesky to grow your brand - atpotato
A comprehensive guide for companies, communities, and creators looking to establish and grow their presence on Bluesky.

Who Owns Bluesky? - Nightflight
What is Bluesky? Everything to know about the X competitor.
Bluesky is the latest app users are flocking to in an effort to replace X. We answer all your questions about the social network.

About — built.blue
What is built.blue? A home for creative communities on Bluesky — feeds, community accounts, and a creative profile for every maker.
Bluesky announces $100M Series B after CEO transition | TechCrunch
The additional funds have been used to scale Bluesky's team, while the company continues to develop Bluesky's app and the underlying ATProto that powers it.


Bluesky’s new CEO wants a big tent, not a bubble
Bluesky is many different things in a trenchcoat.


Bluesky wants to make it easier to buy, sell, and fundraise on the network | TechCrunch
The executives argued that advertising isn’t the only path to monetization, and that there are alternative models that are feasible when it comes to monetization.

Bluesky is not a social network or a product or a service, it is fundamentally a promise - a promise that you can decide — with others in your social geography — where you want to be in the digital world, and you don’t have to lose all of the bits that represent you in the process.
Aaron Ross Powell
Is Bluesky dying? Is it the community's fault? Should people here refrain from criticizing journalists who think J. K. Rowling might have a point? The thing is, it doesn't matter. Because the answer isn't to make Bluesky change. It's to take advantage of Bluesky's tech to build something else.
Current platforms are trying to be the only place you hangout. In the real world, we call that a trap. Bluesky is a distribution engine — we send people to off platform experiences. Go read that blog on @beehiiv.com or watch the livestream on @stream.place.
i think, end of the day, the real problem with Bluesky is that most of its users are here *because* they want to be in a bubble. and they can tell themselves that it’s just about not being around Nazis it supporting Musk, and that’s part of it, but also there’s a palpable desire to be ensconced.
In case you didn't here, Bluesky is adopting the at-tags proposal!
Connecting records, web pages and apps
discourse.atmosphere.communityThere's a pernicious belief, widely believed, that if a platform isn't on its way to becoming the biggest platform then it's on its way to failing. That belief is silly. So let's stop talking about Bluesky as if that belief is true.
We Needn't Have a One True Platform
www.aaronrosspowell.com