







The TikTok ban and Donald Trump's rise to power show how fragile our social media accounts are. We must normalize and invest in decentralized social media.
How to Opt Out of Social Media Controlled by Big Tech
It might seem like there are simply no other choices for social media beyond those controlled by big tech companies, but that’s not true at all. In fact, we’re in a golden era of options being built

Our Social Media is Broken. Is Decentralization the Fix? | Internet Archive Blogs
When Jack Dorsey, founder of the very centralized social media platform, Twitter, posted this message about decentralized social media, our DWeb community took note:
Empowering Users, Not Overlords: Overcoming Digital Helplessness
Disclosure: I’m on the board of Bluesky, so feel free to take as many grains of salt as you want in reading it, though all of it applies equally to other decentralized social media ecosys…

🔭🖤🚀 Social media’s next evolution: decentralized, open-source, and scalable
How Blacksky grew to millions of users without spending a dollar

Medsky
Decentralized social media built for community power, culture, and collective freedom.

Bluesky & Open Social Media Tech
Shifts in U.S. Social Media Use, 2020–2024: Decline, Fragmentation, and Enduring Polarization
The social media ecosystem appears to be in flux. Twitter’s rebranding to X has come to symbolize a broader reorganization of online publics – political reshuffling, user attrition, and uncertainty over the role of legacy platforms. Simultaneously, the shift from text-based, networked feeds toward algorithmically curated, short-form video has accelerated, with TikTok setting the pace for the wider ecosystem [18, 14, 16]. At the same time, everyday communication increasingly migrates from large, open networks to semi-private spaces such as group chats and messaging apps. Commentators describe a digital public sphere in transition: smaller, more fragmented, less dominated by traditional social networking sites, and rise of more broadcast-oriented forms of media – with some even suggesting that we are seeing the beginning of the end of the social media era.
Decentralized Social Media for 40 Million+ Users (with Bluesky’s Jay Graber)
Blacksky
Decentralized social media built for community power, culture, and collective freedom.

Blacksky
Decentralized social media built for community power, culture, and collective freedom.

Aral Balkan (@aral@mastodon.ar.al)
Want an update on the Weekend at Bernie’s clown show that is W Social? No? Me neither, but here we are… So before we start, let’s recount the whole dystopian raison d’être of these Davosian clowns: to be a EU®opean “alternative to X” that – cue the 1984 theme tune – verifies your identity to ensure that only “real people” are on it (real is what your government says it is). Now, let’s fast forward to last week, when TikTok set up an account on W Social. That’s nice, isn’t it? One surveillance capitalist lending their support to another? Kumbaya and all that. The only problem? (spoiler alert), it wasn’t TikTok. (Shocking, I know.) The account, Identity Verified™ by EU X – sorry, W Social, was a spam account and immediately labelled as such by BlueSky moderators. (Don’t you love a “decentralised” system where a post on an EU server, accessed from another EU server, is moderated by our benevolent Big Brother in Trumpland, by the way? I know it just warms the cockles of my heart. So much sovereignty! But I digress…) So @_elena@mastodon.social calls them out (someone has to while @EUCommission@ec.social-network.europa.eu is busy preparing for their honeymoon after expressing their undying devotion to W Social recently on every social platform¹): https://mu.social/profile/elenarossini.com/post/3mqob7shxks2t Anna Zeiter – W CEO, Stanford’s own, and ex-eBay executive (such sovereignty) – replies with this absolute zinger: > “We are just verifying if some [sic] is a human and at least 18 years old. Users are then free to choose their own user name. This (human) user apparently chose the name TikTok.“ (https://mu.social/profile/anna.wsocial.eu/post/3mqoepm7m2k2z) Read that as many times as you like until it really sinks in. These incompetent clowns (dangerous competent clowns but incompetent clowns nevertheless) make people go through a ridiculous 13-step identity verification stage² and then… umm… you get to choose whatever identity you want. 🤡🤡🤡 Don’t get me wrong, I’m glad they’re incompetent. It would be worse if they were competent, given they’re a closed-source venture-capital-funded startup determined to prove your identity. > “Yes we have a business model, it’s not a philanthropy, we are not a B corp, we actually want to make money.” – Anna Zeiter³ But, what I want to know is this: Why has @EUCommission@ec.social-network.europa.eu embraced a proprietary, closed-source, corporate ghost town with 14,300 accounts, 90% of which have not posted even once (in other words, with only 1,259 accounts that have ever posted)⁴ when there is a thriving non-corporate fediverse with millions of active people on it. Could it have anything to do with identity verification, surveillance, and control? And if so, why can’t they even get that right? Looking forward to seeing how long @EUCommission@ec.social-network.europa.eu can drag the corpse of W Social around before people realise it’s dead. Oh, and how does this make the whole “European alternatives” thing look? Not good. Not because there aren’t excellent European alternatives but because the folks at the commission are either too clueless or too corrupt to recognise and support them. So, yeah, how’s your Monday going? ¹ e.g., https://mastodon.ar.al/@aral/116770333053823108, etc. ² https://aseachange.com/@elena/statuses/01KVD55YBYVM3B46ACQTECDMT2 ³ https://blog.elenarossini.com/the-untold-story-about-w-social-unconventional-beginnings-strategic-pitches-conflicting-signals/ (from the YouTube video that they since deleted. Nice transparency there, clowns.) ⁴ Run this script in Node 18+ to reproduce the numbers from their PDS yourself: https://codeberg.org/aral/gists/src/branch/main/wsocial-pds-stats.js Also see https://blog.elenarossini.com/w-social-a-broken-ghost-town/ and https://blog.elenarossini.com/w-social-fictional-metrics-and-the-beauty-of-open-data/ #WSocial #EU #sovereignty #socialMedia #socialNetworking #mastodon #fediverse #activityPub #ATProto #startups #EUCommission
Free Our Feeds
Social media is broken: controlled by a handful of billionaires who shape what people see, say, and believe. These platforms profit from division, exploit user data, and lock people into closed systems.
Nobody cares about decentralization until they do
A recurring line in discussion of federated, decentralized social media is that no one cares about it. They just want their Twitter without the Nazis. Which is okay. But how it looks on the backend matters. When the illusion of a unified user experience breaks, how accessible the escape pod
Bluesky COO Rose Wang On Building a Better Social Network
Reclaiming Social Spaces: Are Open Source Platforms a Path for More Human Connection?
What if social media platforms were built to serve their communities, not billionaires? Join us with the founders of Blacksky as we explore the potential of open source social media.
