Ecosystem or Echo-System? Exploring Content Sharing across Alternative Media Domains

Shifts in U.S. Social Media Use, 2020–2024: Decline, Fragmentation, and Enduring Polarization

The social media ecosystem appears to be in flux. Twitter’s rebranding to X has come to symbolize a broader reorganization of online publics – political reshuffling, user attrition, and uncertainty over the role of legacy platforms. Simultaneously, the shift from text-based, networked feeds toward algorithmically curated, short-form video has accelerated, with TikTok setting the pace for the wider ecosystem [18, 14, 16]. At the same time, everyday communication increasingly migrates from large, open networks to semi-private spaces such as group chats and messaging apps. Commentators describe a digital public sphere in transition: smaller, more fragmented, less dominated by traditional social networking sites, and rise of more broadcast-oriented forms of media – with some even suggesting that we are seeing the beginning of the end of the social media era.

Building A Prosocial Media Ecosystem | NOEMA

There’s never been a better time to make social media what it always should have been: a tool to strengthen rather than strip-mine the social fabric.

Home | Unplatform

The definitive guide for escaping social media (and joining the indie web.)

Digital Spaces Directory | New_ Public

As the social media landscape changes and a new wave of digital spaces emerges, this Directory is meant to be a resource for our field — a jumping-off-point for further exploration and research for anyone who’s interested in studying, building, stewarding, or simply using digital social platforms. We hope this will inspire creative exploration, spark new collaborations, and highlight important progress.

The Dark Forest Theory of the Internet

Why the dark forests of the internet — podcasts, newsletters, and other private channels — are growing, and why might that pose a problem

Social Media Is Now Parasocial Media

When practitioners used the term “social media” to describe the internet tools that emerged in the mid-aughts, they were giving a name to the kinds of platforms and protocols that allowed people to socialize with friends and communities of interest by using digital technologies. Twenty years later, users of social media are far more likely to scroll than post – and the content that they consume is often strategically produced and algorithmically curated. In this essay, I argue that the very essence of social media has changed. To more effectively interrogate what we are witnessing, we need to stop presuming that these tools are “social media” and begin recognizing that they are now “parasocial media.” Doing so raises new questions about digitally mediated sociality, not to mention the politics and governance of these platforms.

The Social Wire

A reader for the standard.site publishing ecosystem

The Social Wire

A reader for the standard.site publishing ecosystem

Death by a thousand likes: How Facebook and Twitter are killing the open web

Here’s one way to understand the symbiotic relationship between publications and platforms in the digital age. Publications depend on advertising dollars to keep producing content, so they need to hold readers’ attention. Big platforms like Facebook and Twitter already have plenty of attention, but they need vast quantities of content to fill up their newsfeeds. It seems natural, then, that publications have started relying on platforms to drive readership.

2002: Last.fm and Audioscrobbler Herald the Social Web

Following in Amazon's footsteps, two student projects independently use 'collaborative filtering' to bring recommendations and social networking to online music; soon they will join forces.

The Guardian pulls out of Facebook’s Instant Articles and Apple News

"Our primary objective is to bring audiences to the trusted environment of the Guardian to support building deeper relationships."

Bridging-Based Ranking

There is significant concern about the engagement-based ranking systems used by TikTok, Facebook, YouTube, etc. to recommend content. Bridging-based ranking systems can address one of the most dangerous aspects of such algorithmic recommendations—the push toward polarization and divisiveness that is tearing nations apart—and do so without reducing anonymity or increasing censorship. This report explores what bridging-based ranking is, how it helps (overcoming downsides of chronological feeds and middleware), addresses common objections, and provides early examples of its use and benefits in the wild. The report concludes by providing next steps for platforms, governments, funders, and researchers in order to accelerate the deployment of bridging.