I’ve been thinking about and working with personas for nearly 25 years. My early work focused on the Persona Lifecycle: how to prepare for, create, introduce, use, and then measure the impact of data-driven personas. In 2005, I realized that while creating personas from data should work, data alone can’t change deeply-held opinions. This is when I stopped using data to create personas and started developing a tool that I now call “alignment personas.” Through my Executive Alignment Workshops, I can help you and your team gain alignment, develop strong personas and use them effectively to create great products.
Persona (identity verification service)
Persona Identities, Inc. is an American identity verification company headquartered in San Francisco. The company develops infrastructure for businesses to verify individuals and organizations, manage user onboarding, and comply with know your customer (KYC), anti–money laundering (AML), or age verification regulations.
Persona
A user-memory system for AI agents. 2022–2026. Memory is going beyond schemas, ontologies, Graph RAG, and vector DBs — computers can talk now.
Personas - USABLE Tools
Personas, or profiles of end users, play an important role in the design process and allow developers to better understand community needs and facilitate the creation of user stories and more concrete use-cases for their products. In some of the most challenging security environments in the world, understanding the users capacity, threats, risks, and strengths can be difficult. The USABLE project has harnessed the knowledge of the digital security training community to build personas of high-risk users from around the globe. Learn more about USABLE Personas here.
High-Tech Anthropology® Process Tour
Come learn about the benefits of observing end users, creating and mapping personas, and assessing iterative designs. Additionally, see the other tools we use and visuals we create to capture and distill information that will help us mitigate the risk of a failed end product. These steps build the foundation for user-friendly designs tailored to target persona(s) – for products that are actually adopted (and even enJOYed!) rather than tossed to the side or treated like paperweights.
Position: Towards Bidirectional Human-AI Alignment
Recent advances in general-purpose AI underscore the urgent need to align AI systems with human goals and values. Yet, the lack of a clear, shared understanding of what constitutes "alignment" limits meaningful progress and cross-disciplinary collaboration. In this position paper, we argue that the research community should explicitly define and critically reflect on "alignment" to account for the bidirectional and dynamic relationship between humans and AI. Through a systematic review of over 400 papers spanning HCI, NLP, ML, and more, we examine how alignment is currently defined and operationalized. Building on this analysis, we introduce the Bidirectional Human-AI Alignment framework, which not only incorporates traditional efforts to align AI with human values but also introduces the critical, underexplored dimension of aligning humans with AI – supporting cognitive, behavioral, and societal adaptation to rapidly advancing AI technologies. Our findings reveal significant gaps in current literature, especially in long-term interaction design, human value modeling, and mutual understanding. We conclude with three central challenges and actionable recommendations to guide future research toward more nuanced, reciprocal, and human-AI alignment approaches.
[updated] Age verification vendor Persona left frontend exposed, researchers say
Behind a basic age check, researchers say Persona’s system runs extensive identity, watchlist, and adverse-media screening.
The Customer Discovery Handbook
This is a practioner's guide to conducting design research on personas, needfinding, value, and usability.
Positive Alignment: Artificial Intelligence for Human Flourishing
Existing alignment research is dominated by concerns about safety and preventing harm: safeguards, controllability, and compliance. This paradigm of alignment parallels early psychology's focus on...
Eventual Interoperability – Pieter Colpaert
A pragmatic approach to interoperability: model your data richly for your own needs, then allow the eventual creation of one‑to‑many alignments.
Identity is the Platform
This is the talk I gave at Mindtrek in Tampere, Finland. Slides are available here: http://factoryjoe.com/blog/2009/10/01/identity-is-the-platform/
An Alignment Journal: Features and policies — LessWrong
We previously announced a forthcoming research journal for AI alignment. This cross-post from our blog describes our tentative plans for the features…
A Three-Facet Framework for AI Alignment • Grace Kind
Here's a simple conceptual framework that I've been using recently to think about AI alignment.
Exposed Persona Frontend Reveals Extensive Biometric Surveillance Stack Behind Age Verification - ID Tech
Security researchers investigating Discord’s age-verification implementation have discovered a publicly exposed frontend belonging to Persona Identities, Inc., revealing that the identity-verification vendor’s platform performs far more extensive checks than users […]
The Chameleon's Limit Investigating Persona Collapse and Homogenization in Large Language Models
The Chameleon's Limit Investigating Persona Collapse and Homogenization in Large Language Models