This is a practioner's guide to conducting design research on personas, needfinding, value, and usability.
Free tool download: Customer Discovery Toolkit
The Design Gym's favorite discovery tools from 10+ years of helping organizations design and deliver better customer and employee experiences
DesignABetterBusiness.tools | Tool Overview
Search and download all of the tools from the book Design A Better Business
The Developer Marketing Guide
In this Developer Marketing Guide learn about essential developer content types, distribution plans, community projects, tools, services, and more. You've got a great product, let's get the word out.
Customer Discovery: in 4 steps from Idea to Validated Product [Guide] - Gust de Backer
You have an idea for a business. But... You don't want to build a business based on assumptions. Instead, you want to build a business based on validated assumptions so you're not just going to throw money away. I'm going to explain to you how the Customer Discovery phase of the Customer Development Process can be used to validate your…
Customer Onboarding: Steps, Examples, and Best Practices
A detailed guide to creating a customer onboarding process, with best practices to help customers achieve success with your product.
Customer Onboarding: Steps, Examples, and Best Practices
A detailed guide to creating a customer onboarding process, with best practices to help customers achieve success with your product.
Personas - USABLE Tools
Personas, or profiles of end users, play an important role in the design process and allow developers to better understand community needs and facilitate the creation of user stories and more concrete use-cases for their products. In some of the most challenging security environments in the world, understanding the users capacity, threats, risks, and strengths can be difficult. The USABLE project has harnessed the knowledge of the digital security training community to build personas of high-risk users from around the globe. Learn more about USABLE Personas here.
Ideal Customer Profile | HSBC Innovation Banking
How do you define your ideal customer profile, learn more in this article from HSBC Innovation Banking
Good UX: What I Learned While Working in Restaurants
Good UX has great customer service at its base. Restaurants provide many instructive examples for designers.
How to Build Your Ideal Customer Profile Template (+9 Examples)
There are tons of acronyms in marketing, but few are as overused and misunderstood as this one: ICP. Way too often, it’s reduced to something very generic and simple: “B2B software companies with 50–200 employees.”
How to Build Your Ideal Customer Profile Template (+9 Examples)
There are tons of acronyms in marketing, but few are as overused and misunderstood as this one: ICP. Way too often, it’s reduced to something very generic and simple: “B2B software companies with 50–200 employees.”
How to Build Your Ideal Customer Profile Template (+9 Examples)
There are tons of acronyms in marketing, but few are as overused and misunderstood as this one: ICP. Way too often, it’s reduced to something very generic and simple: “B2B software companies with 50–200 employees.”
How to Build Your Ideal Customer Profile Template (+9 Examples)
There are tons of acronyms in marketing, but few are as overused and misunderstood as this one: ICP. Way too often, it’s reduced to something very generic and simple: “B2B software companies with 50–200 employees.”
How to Build Your Ideal Customer Profile Template (+9 Examples)
There are tons of acronyms in marketing, but few are as overused and misunderstood as this one: ICP. Way too often, it’s reduced to something very generic and simple: “B2B software companies with 50–200 employees.”
How to Build Your Ideal Customer Profile Template (+9 Examples)
There are tons of acronyms in marketing, but few are as overused and misunderstood as this one: ICP. Way too often, it’s reduced to something very generic and simple: “B2B software companies with 50–200 employees.”
How to Build Your Ideal Customer Profile Template (+9 Examples)
There are tons of acronyms in marketing, but few are as overused and misunderstood as this one: ICP. Way too often, it’s reduced to something very generic and simple: “B2B software companies with 50–200 employees.”