The Customer Discovery Handbook

Free tool download: Customer Discovery Toolkit

The Design Gym's favorite discovery tools from 10+ years of helping organizations design and deliver better customer and employee experiences

DesignABetterBusiness.tools | Tool Overview

Search and download all of the tools from the book Design A Better Business

Customer Discovery: in 4 steps from Idea to Validated Product [Guide] - Gust de Backer

You have an idea for a business. But... You don't want to build a business based on assumptions. Instead, you want to build a business based on validated assumptions so you're not just going to throw money away. I'm going to explain to you how the Customer Discovery phase of the Customer Development Process can be used to validate your…

Personas - USABLE Tools

Personas, or profiles of end users, play an important role in the design process and allow developers to better understand community needs and facilitate the creation of user stories and more concrete use-cases for their products. In some of the most challenging security environments in the world, understanding the users capacity, threats, risks, and strengths can be difficult. The USABLE project has harnessed the knowledge of the digital security training community to build personas of high-risk users from around the globe. Learn more about USABLE Personas here.

Ideal Customer Profile | HSBC Innovation Banking

How do you define your ideal customer profile, learn more in this article from HSBC Innovation Banking

How to Build Your Ideal Customer Profile Template (+9 Examples)

There are tons of acronyms in marketing, but few are as overused and misunderstood as this one: ICP. Way too often, it’s reduced to something very generic and simple: “B2B software companies with 50–200 employees.”

How to Build Your Ideal Customer Profile Template (+9 Examples)

There are tons of acronyms in marketing, but few are as overused and misunderstood as this one: ICP. Way too often, it’s reduced to something very generic and simple: “B2B software companies with 50–200 employees.”

How to Build Your Ideal Customer Profile Template (+9 Examples)

There are tons of acronyms in marketing, but few are as overused and misunderstood as this one: ICP. Way too often, it’s reduced to something very generic and simple: “B2B software companies with 50–200 employees.”

How to Build Your Ideal Customer Profile Template (+9 Examples)

There are tons of acronyms in marketing, but few are as overused and misunderstood as this one: ICP. Way too often, it’s reduced to something very generic and simple: “B2B software companies with 50–200 employees.”

How to Build Your Ideal Customer Profile Template (+9 Examples)

There are tons of acronyms in marketing, but few are as overused and misunderstood as this one: ICP. Way too often, it’s reduced to something very generic and simple: “B2B software companies with 50–200 employees.”

How to Build Your Ideal Customer Profile Template (+9 Examples)

There are tons of acronyms in marketing, but few are as overused and misunderstood as this one: ICP. Way too often, it’s reduced to something very generic and simple: “B2B software companies with 50–200 employees.”

How to Build Your Ideal Customer Profile Template (+9 Examples)

There are tons of acronyms in marketing, but few are as overused and misunderstood as this one: ICP. Way too often, it’s reduced to something very generic and simple: “B2B software companies with 50–200 employees.”

How to Build Your Ideal Customer Profile Template (+9 Examples)

There are tons of acronyms in marketing, but few are as overused and misunderstood as this one: ICP. Way too often, it’s reduced to something very generic and simple: “B2B software companies with 50–200 employees.”

High-Tech Anthropology® Process Tour

Come learn about the benefits of observing end users, creating and mapping personas, and assessing iterative designs. Additionally, see the other tools we use and visuals we create to capture and distill information that will help us mitigate the risk of a failed end product. These steps build the foundation for user-friendly designs tailored to target persona(s) – for products that are actually adopted (and even enJOYed!) rather than tossed to the side or treated like paperweights.  

The book — Good Services

“This book is long overdue. It will become a must-read for the service design community, but this book is also for everyone working with services”