OpenAI's ad collector at bzr.openai.com sets a cookie called __obi, scoped to .openai.com. The value is while you are on ChatGPT and tied to your ChatGPT account. __obi is then sent to OpenAI from ordinary websites you visit. Any company that buys ads on ChatGPT installs
Ads in ChatGPT | OpenAI Help Center
Explore general FAQs about ads in ChatGPT, including eligibility, personalization, privacy, and controls.
Ads in ChatGPT | OpenAI Help Center
Explore general FAQs about ads in ChatGPT, including eligibility, personalization, privacy, and controls.
Ads Are Coming to ChatGPT. Here’s How They’ll Work
OpenAI says ads will not influence ChatGPT’s responses, and that it won’t sell user data to advertisers.
OpenAI Enables Marketing Cookies by Default for Free ChatGPT Users
ChatGPT’s new privacy policy states how the company uses cookies for tracking, to turn free users into paying subscribers.
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OpenAI's ChatGPT ads will allegedly prioritize sponsored content in answers
OpenAI is reportedly mulling a new form of ads on ChatGPT called "sponsored content," which could influence your buying decisions.
Our approach to advertising and expanding access to ChatGPT
OpenAI plans to test advertising in the U.S. for ChatGPT’s free and Go tiers to expand affordable access to AI worldwide, while protecting privacy, trust, and answer quality.
OpenAI may soon let you 'sign in with ChatGPT' for other apps | TechCrunch
OpenAI may soon let users sign in to third party services with their ChatGPT accounts, and is currently trying to gauge developer interest.
OpenAI’s ChatGPT ads business hits $1 billion run rate as Europe gets self-serve access
That figure comes from multiplying current monthly ad revenue by 12, so it's a snapshot of where things stand today.
ChatGPT ads are becoming a real business - Sensemaker
OpenAI says its ad business reached a $1 billion annualized run rate in under 200 days. The bigger shift is what conversation context is becoming.
OpenAI launches a sub-$5 ChatGPT plan in India | TechCrunch
This plan will offer 10x more messages and image generation than the free tier, among other benefits.
Ad policies
OpenAI’s Ad Policies outline standards for ad placement and content in ChatGPT, including brand safety rules, sensitive contexts, and disallowed categories.
A milestone in expanding access to AI
ChatGPT Ads reaches $1 billion in annualized revenue run rate and expands globally, supporting broader access to AI through free and affordable options.
GPT-5 Set the Stage for Ad Monetization and the SuperApp
How ChatGPT will monetize free users, Router is the Release, AIs will serve Ads, Google's moat eroded?, The shift of purchasing intent queries
Do Self-Promotional “Best” Lists Boost ChatGPT Visibility? Study of 26,283 Source URLs
Just last month, OpenAI CEO Sam Altman revealed that more than 800 million people use the platform each week. But what does it take to get mentioned and
From asking to doing: How the world is putting ChatGPT to work
New OpenAI Signals data shows how people use ChatGPT worldwide, with country-level insights on adoption, usage trends, and evolving behavior.
Platform Obscurantism
ChatGPT is a platform. The chatbot is infrastructure. Thousands of applications now build on OpenAI’s application programming interface, creating a dependent ecosystem of developers, startups, and enterprises. When OpenAI positions ChatGPT primarily as a conversational interface, it obscures this platform identity, one that extracts value not only from user data and app store partnerships, but ...
