The processes underwriting the acquisition of culture remain unclear. How are shared habits, norms, and expectations learned and maintained with precision and reliability across large-scale sociocultural ensembles? Is there a unifying account of the mechanisms involved in the acquisition of culture? Notions such as “shared expectations,” the “selective patterning of attention and behaviour,” “cultural evolution,” “cultural inheritance,” and “implicit learning” are the main candidates to underpin a unifying account of cognition and the acquisition of culture; however, their interactions require greater specification and clarification. In this article, we integrate these candidates using the variational (free-energy) approach to human cognition and culture in theoretical neuroscience. We describe the construction by humans of social niches that afford epistemic resources called cultural affordances. We argue that human agents learn the shared habits, norms, and expectations of their culture through immersive participation in patterned cultural practices that selectively pattern attention and behaviour. We call this process “thinking through other minds” (TTOM) – in effect, the process of inferring other agents’ expectations about the world and how to behave in social context. We argue that for humans, information from and about other people's expectations constitutes the primary domain of statistical regularities that humans leverage to predict and organize behaviour. The integrative model we offer has implications that can advance theories of cognition, enculturation, adaptation, and psychopathology. Crucially, this formal (variational) treatment seeks to resolve key debates in current cognitive science, such as the distinction between internalist and externalist accounts of theory of mind abilities and the more fundamental distinction between dynamical and representational accounts of enactivism.
Social learning preserves both useful and useless theories by canalizing learners’ exploration
In many domains, learning from others is crucial for leveraging cumulative cultural knowledge, which encapsulates the efforts of successive generations of innovators. However, anecdotal and experimental evidence suggests that reliance on social information can reduce the exploration of the problem space. Here, we experimentally investigate the extent to which cultural transmission fosters the persistence of arbitrary solutions in a context where participants are incentivized to improve a physical system across multiple trials. Participants were exposed to various theories about the system, ranging from accurate to misleading. Our findings indicate that even under conditions conducive to exploration, the transmission of cultural knowledge canalizes learners’ focus, limiting their consideration of alternative solutions. This effect was observed in both the theories produced and the solutions attempted by participants, irrespective of the accuracy of the provided theories. These results challenge the notion that arbitrary solutions persist only when they are efficient or intuitive and underscore the significant role of cultural transmission in shaping human knowledge and technologies.
Technological Approach to Mind Everywhere: An Experimentally-Grounded Framework for Understanding Diverse Bodies and Minds
Synthetic biology and bioengineering provide the opportunity to create novel embodied cognitive systems (otherwise known as minds) in a very wide variety of chimeric architectures combining evolved and designed material and software. These advances are disrupting familiar concepts in the philosophy of mind, and require new ways of thinking about and comparing truly diverse intelligences, whose composition and origin are not like any of the available natural model species. In this Perspective, I introduce TAME-Technological Approach to Mind Everywhere-a framework for understanding and manipulating cognition in unconventional substrates. TAME formalizes a non-binary (continuous), empirically-based approach to strongly embodied agency. TAME provides a natural way to think about animal sentience as an instance of collective intelligence of cell groups, arising from dynamics that manifest in similar ways in numerous other substrates. When applied to regenerating/developmental systems, TAME suggests a perspective on morphogenesis as an example of basal cognition. The deep symmetry between problem-solving in anatomical, physiological, transcriptional, and 3D (traditional behavioral) spaces drives specific hypotheses by which cognitive capacities can increase during evolution. An important medium exploited by evolution for joining active subunits into greater agents is developmental bioelectricity, implemented by pre-neural use of ion channels and gap junctions to scale up cell-level feedback loops into anatomical homeostasis. This architecture of multi-scale competency of biological systems has important implications for plasticity of bodies and minds, greatly potentiating evolvability. Considering classical and recent data from the perspectives of computational science, evolutionary biology, and basal cognition, reveals a rich research program with many implications for cognitive science, evolutionary biology, regenerative medicine, and artificial intelligence.
Rethinking Norm Psychology
Norms permeate human life. Most of people’s activities can be characterized by rules about what is appropriate, allowed, required, or forbidden—rules that are crucial in making people hyper-cooperative animals. In this article, I examine the current cognitive-evolutionary account of “norm psychology” and propose an alternative that is better supported by evidence and better placed to promote interdisciplinary dialogue. The incumbent theory focuses on rules and claims that humans genetically inherit cognitive and motivational mechanisms specialized for processing these rules. The cultural-evolutionary alternative defines normativity in relation to behavior—compliance, enforcement, and commentary—and suggests that it depends on implicit and explicit processes. The implicit processes are genetically inherited and domain-general; rather than being specialized for normativity, they do many jobs in many species. The explicit processes are culturally inherited and domain-specific; they are constructed from mentalizing and reasoning by social interaction in childhood. The cultural-evolutionary, or “cognitive gadget,” perspective suggests that people alive today—parents, educators, elders, politicians, lawyers—have more responsibility for sustaining normativity than the nativist view implies. People’s actions not only shape and transmit the rules, but they also create in each new generation mental processes that can grasp the rules and put them into action.
Differences Between Tight and Loose Cultures: A 33-Nation Study
The differences across cultures in the enforcement of conformity may reflect their specific histories. , With data from 33 nations, we illustrate the differences between cultures that are tight (have many strong norms and a low tolerance of deviant behavior) versus loose (have weak social norms and a high tolerance of deviant behavior). Tightness-looseness is part of a complex, loosely integrated multilevel system that comprises distal ecological and historical threats (e.g., high population density, resource scarcity, a history of territorial conflict, and disease and environmental threats), broad versus narrow socialization in societal institutions (e.g., autocracy, media regulations), the strength of everyday recurring situations, and micro-level psychological affordances (e.g., prevention self-guides, high regulatory strength, need for structure). This research advances knowledge that can foster cross-cultural understanding in a world of increasing global interdependence and has implications for modeling cultural change.
The Secret of Our Success: How Culture Is Driving Human Evolution, Domesticating Our Species, and Making Us Smarter
How our collective intelligence has helped us to evolve and prosperHumans are a puzzling species. On the one hand, we struggle to survive on our own in the wild, often failing to overcome even basic challenges, like obtaining food, building shelters, or avoiding predators. On the other hand, human groups have produced ingenious technologies, sophisticated languages, and complex institutions that have permitted us to successfully expand into a vast range of diverse environments. What has enabled us to dominate the globe, more than any other species, while remaining virtually helpless as lone individuals? This book shows that the secret of our success lies not in our innate intelligence, but in our collective brains—on the ability of human groups to socially interconnect and learn from one another over generations.Drawing insights from lost European explorers, clever chimpanzees, mobile hunter-gatherers, neuroscientific findings, ancient bones, and the human genome, Joseph Henrich demonstrates how our collective brains have propelled our species' genetic evolution and shaped our biology. Our early capacities for learning from others produced many cultural innovations, such as fire, cooking, water containers, plant knowledge, and projectile weapons, which in turn drove the expansion of our brains and altered our physiology, anatomy, and psychology in crucial ways. Later on, some collective brains generated and recombined powerful concepts, such as the lever, wheel, screw, and writing, while also creating the institutions that continue to alter our motivations and perceptions. Henrich shows how our genetics and biology are inextricably interwoven with cultural evolution, and how culture-gene interactions launched our species on an extraordinary evolutionary trajectory.Tracking clues from our ancient past to the present, The Secret of Our Success explores how the evolution of both our cultural and social natures produce a collective intelligence that explains both our species' immense success and the origins of human uniqueness.
Epistemic Alienation and the Division of Labor
The division of cognitive labor leads to what Barry has recently called epistemic alienation: a problematic separation of individuals from epistemic goods. According to Barry, individuals are alienated from epistemic virtues because an efficient division of cognitive labor requires them to manifest a lack of virtues. I argue that this is a mistaken diagnosis of the source of epistemic alienation. Participating in high-functioning collectives does not prevent individuals from being robustly virtuous; rather, our cognitive limitations make it impossible for us to live up to the highest standards of epistemic conduct. Collectives transcend these cognitive limitations to achieve what individuals cannot by harnessing those same limitations in their members. Furthermore, I argue that we should distinguish the epistemic weaknesses that facilitate the division of cognitive labor from those that result from the division of labor. Only the latter are aspects of epistemic alienation. By dividing our cognitive labor over larger populations of agents and artifacts, we have massively accelerated our rate of epistemic productivity but have thereby created conditions that are variously inhospitable for the thinking of individuals by alienating them from the products, processes, and environments of inquiry. These forms of separation are problematic insofar as they amplify intellectual vices, incapacitate reason, and induce cognitive biases.
Mechanisms of social cognition
Social animals including humans share a range of social mechanisms that are automatic and implicit and enable learning by observation. Learning from others includes imitation of actions and mirroring of emotions. Learning about others, such as their group membership and reputation, is crucial for social interactions that depend on trust. For accurate prediction of others' changeable dispositions, mentalizing is required, i.e., tracking of intentions, desires, and beliefs. Implicit mentalizing is present in infants less than one year old as well as in some nonhuman species. Explicit mentalizing is a meta-cognitive process and enhances the ability to learn about the world through self-monitoring and reflection, and may be uniquely human. Meta-cognitive processes can also exert control over automatic behavior, for instance, when short-term gains oppose long-term aims or when selfish and prosocial interests collide. We suggest that they also underlie the ability to explicitly share experiences with other agents, as in reflective discussion and teaching. These are key in increasing the accuracy of the models of the world that we construct.
Verbalizable Representations Form a Global Workspace in Language Models
If the mind is an ocean, we spend our lives floating at the surface. Beneath us, an enormous amount of processing takes place without our knowledge: our visual systems parsing the contours of a face, our motor circuits maintaining our posture. At any given moment, only a small fraction of this neural activity is accessible to us. Yet it is this privileged sliver of activity that we rely on to reason deliberately: to plan what ingredients to buy for a recipe, or to puzzle out why an engine won’t start. Such thoughts can be articulated out loud, deliberately held in mind, and brought to bear on whatever task the moment demands. This distinction, between our accessible thoughts and our unconscious processing, is perhaps the most striking feature of human cognition.
Verbalizable Representations Form a Global Workspace in Language Models
If the mind is an ocean, we spend our lives floating at the surface. Beneath us, an enormous amount of processing takes place without our knowledge: our visual systems parsing the contours of a face, our motor circuits maintaining our posture. At any given moment, only a small fraction of this neural activity is accessible to us. Yet it is this privileged sliver of activity that we rely on to reason deliberately: to plan what ingredients to buy for a recipe, or to puzzle out why an engine won’t start. Such thoughts can be articulated out loud, deliberately held in mind, and brought to bear on whatever task the moment demands. This distinction, between our accessible thoughts and our unconscious processing, is perhaps the most striking feature of human cognition.
The evolution of cultural adaptations: Fijian food taboos protect against dangerous marine toxins
The application of evolutionary theory to understanding the origins of our species' capacities for social learning has generated key insights into cultural evolution. By focusing on how our psychology has evolved to adaptively extract beliefs and practices by observing others, theorists have hypothesized how social learning can, over generations, give rise to culturally evolved adaptations. While much field research documents the subtle ways in which culturally transmitted beliefs and practices adapt people to their local environments, and much experimental work reveals the predicted patterns of social learning, little research connects real-world adaptive cultural traits to the patterns of transmission predicted by these theories. Addressing this gap, we show how food taboos for pregnant and lactating women in Fiji selectively target the most toxic marine species, effectively reducing a woman's chances of fish poisoning by 30 per cent during pregnancy and 60 per cent during breastfeeding. We further analyse how these taboos are transmitted, showing support for cultural evolutionary models that combine familial transmission with selective learning from locally prestigious individuals. In addition, we explore how particular aspects of human cognitive processes increase the frequency of some non-adaptive taboos. This case demonstrates how evolutionary theory can be deployed to explain both adaptive and non-adaptive behavioural patterns.
The Emergence of Social Norms and Conventions
The utility of our actions frequently depends upon the beliefs and behavior of other agents. Thankfully, through experience, we learn norms and conventions that provide stable expectations for navigating our social world. Here, we review several distinct influences on their content and distribution. At the level of individuals locally interacting in dyads, success depends on rapidly adapting pre-existing norms to the local context. Hence, norms are shaped by complex cognitive processes involved in learning and social reasoning.
Propagation and preservation of AI-discovered problem-solving strategies in human culture
Intelligent machines have the potential to uncover problem-solving strategies beyond human discovery. Emerging evidence from competitive gameplay, such as Go and chess, demonstrates that AI systems are evolving from mere tools to sources of cultural innovation adopted by humans. However, the conditions under which intelligent machines transition from tools to drivers of persistent cultural change remain unclear. We identify three key dimensions that modulate machine influence on human problem-solving: the discovered strategies must be non-trivial, learnable, and offer a clear advantage. Using a cultural transmission experiment, we demonstrate that when these conditions are met, machine-discovered strategies can be transmitted, understood, and preserved by human populations, leading to enduring cultural shifts. Conversely, using agent-based simulations, we show how machine influence is constrained in the absence of these conditions. These findings provide a framework for understanding how machines can persistently expand human cognitive skills and underscore the need to consider their broader implications for human cognition and cultural evolution.
Grounded world models in biological organisms and future embodied AI
Recent advances in generative and embodied AI have been driven by large-scale predictive learning over multimodal data. However, the resulting systems remain largely based on passive training regimes where linguistic regularities create the scaffold onto which information from other modalities is attached. Conversely, neuroscience and cognitive science suggest that biological intelligence is organized in the opposite way, where grounded world models acquired through interaction with the environment provide the semantic scaffold to which language is attached. Here, we illustrate five examples of neural circuits supporting grounded world modelling, which underlie navigation in physical and conceptual spaces, affordance-based perception and interaction with objects, active perception and exploratory learning, allostatic control and emotion, and the distinction between self- and world-generated outcomes. These examples highlight several features largely missing from current embodied AI, including the role of intrinsic dynamics as a foundation for learning, the centrality of action in aligning these dynamics with the external world, the prominence of autonomous experience and open-ended learning over passive assimilation of externally provided data, and the fact that early predictive and control mechanisms scaffold higher cognitive abilities such as reasoning, conceptual navigation, planning, imagination, understanding others' minds, and communication. Finally, we discuss whether and how principles derived from biological systems may inform future embodied AI, including training regimes based on social interaction to construct world models that are not only grounded but also socially shared and aligned with human norms and values.
The attention market—and what is wrong with it
Attention is described as a “scarce commodity” that is traded in “a marketplace.” This, it is further claimed, contributes to a “widespread sense of attentional crisis.” But is there really an attention market, and if so, what, if anything, is wrong with it? We defend the claim that there are markets in attention. We provide an account of such attention markets and use that account to address what is morally wrong with them. Our account draws on knowledge of how attention works and what roles it plays in the mind. The attention market trades in an ability to influence our attention – somewhat (though not exactly) like the labor market trades in an ability to influence how we use our capacity for work. Specifically, the commodity it trades in is attentional landscaping potential, viz. the ability to systematically influence patterns of attention by changes to the sensory environment individuals are exposed to. Attention markets thus, we argue, commodify influence over a human capacity that plays a central role in shaping individual experience, agency, and belief formation. This feature of attention markets makes them ethically problematic. As markets in access to external influence, attention markets pose a special threat to individual autonomy and escape the classical liberal defense of free markets. Those who value autonomy should worry about the attention markets that exist today.
Discovering and transmitting abstract knowledge over generations
The complexity of human culture depends on people's ability to discover and transmit abstract knowledge. Studying this ability is crucial to understanding humans' distinctive place among species, but current experimental paradigms focus on the cultural transmission of specific, concrete facts rather than generalizable abstract knowledge. In this paper, we develop a crafting game paradigm to study how people discover abstract knowledge and transmit it via language. We compared individuals playing this game for 40 rounds to chains of four participants playing for 10 rounds each and passing messages to each other sequentially. The individuals performed significantly better over rounds, but the chains did not. Through simulations with language model agents and a follow-up experiment, we find substantial variation in the helpfulness of participants' messages, which may explain the lack of consistent improvement in chains. The ability to learn selectively from the good messages may be essential for improvement over generations.