Explains how expensive it is to advertise on YouTube, what is involved in launching a campaign and finally tweaking it towards profitability.
We spent $51,975 on podcast advertising: here’s everything we learned
Demystifying a good bit of the podcast sponsorship experience.
Debunking the science of advertising
We delve into the world of advertising, worth hundreds of billions of dollars annually, to find out if it's really even that effective. A collection with 3 stories from The Correspondent.
OpenAI’s ChatGPT ads business hits $1 billion run rate as Europe gets self-serve access
That figure comes from multiplying current monthly ad revenue by 12, so it's a snapshot of where things stand today.
facebook-ads-we-burned-20k
We've also tried Facebook marketing. In this blog post we describe our successes and failures with the marketing channel Facebook.
“You Will:” A Macroeconomic Analysis of Digital Advertising
Abstract. An information-based model is developed where traditional and digital advertising finance the provision of free media goods and affect price comp
Dare Obasanjo (@carnage4life@mas.to)
The decline of the advertising supported internet is inevitable yet sad. Tech has been unique in being an equalizer. A poor Nigerian kid, a techie in the US or Jeff Bezos all used the same apps and websites. Now many charge $5-$15 per month creating a huge financial divide. Online advertising is a progressive form of taxation as the rich, mostly US-based consumers who buy goods & services from ads subsidized the internet for everyone else. We now live in the flat tax version of the internet.
The $2.43 Billion Question: Podcast Advertising in 2024
An immersive data story exploring podcast advertising trends and the breaking point where ads drive audiences away.
Ten more unintuitive things about impact philanthropy fundraising
some more lessons I’ve learned, for the $free.99
The Github Tax (I can't believe they actually did this...)
Tracking Harris and Trump’s Ad Spending on Facebook and Instagram
Meta’s Ad Library is free to use, and provides useful insights into how politicians and their campaigns are advertising on social media platforms.
What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment<sup>*</sup>
Abstract. Firms spend billions of dollars developing advertising content, yet there is little field evidence on how much or how it affects demand. We analy
OpenAI's ChatGPT ads will allegedly prioritize sponsored content in answers
OpenAI is reportedly mulling a new form of ads on ChatGPT called "sponsored content," which could influence your buying decisions.
New Research: Is an Ad-Supported Internet Feasible in Emerging Markets? | The Mozilla Blog
Fresh research conducted by Caribou Digital and funded by Mozilla explores digital advertising models in the Global South — whether they can succeed, and
Is the online advertising bubble finally starting to pop?
I started calling online advertising a bubble in 2008. I made “The Advertising Bubble” a chapter in The Intention Economy in 2012. I’ve been unpacking what I figure ought to be ob…
ChatGPT ads are becoming a real business - Sensemaker
OpenAI says its ad business reached a $1 billion annualized run rate in under 200 days. The bigger shift is what conversation context is becoming.
The Ads Model for Prompts Vertically Integrates AI
Meta's dual-tier AI pricing introduces an explicit barter : a 92% discount on inference in exchange for your data. Applying Michael Mauboussin's insight that prices contain information reveals the clearing price of prompt data : $1.24 per million tokens.
