The Emergence of Social Norms and Conventions

How we learn social norms: a three-stage model for social norm learning

As social animals, humans are unique to make the world function well by developing, maintaining, and enforcing social norms. As a prerequisite among these norm-related processes, learning social norms can act as a basis that helps us quickly coordinate with others, which is beneficial to social inclusion when people enter into a new environment or experience certain sociocultural changes. Given the positive effects of learning social norms on social order and sociocultural adaptability in daily life, there is an urgent need to understand the underlying mechanisms of social norm learning. In this article, we review a set of works regarding social norms and highlight the specificity of social norm learning. We then propose an integrated model of social norm learning containing three stages, i.e., pre-learning, reinforcement learning, and internalization, map a potential brain network in processing social norm learning, and further discuss the potential influencing factors that modulate social norm learning. Finally, we outline a couple of future directions along this line, including theoretical (i.e., societal and individual differences in social norm learning), methodological (i.e., longitudinal research, experimental methods, neuroimaging studies), and practical issues.

How social norms emerge: The interindividual actor–critic.

Children's Acquisition and Application of Norms

All human societies are permeated by collectively shared entities that govern daily social interactions and promote coordination and cooperation: norms. While the study of norm development is not new to developmental psychology, it has only recently been the target of an interdisciplinary wave of research using new methodologies and (often) complementary theoretical accounts to describe and explain the origins and potentially species-unique aspects of human norm psychology. Here we review recent developmental research showing that young children swiftly acquire and infer norms in a variety of social contexts. Moreover, children actively enforce these norms, even as unaffected bystanders, when third parties do things the wrong way. This research suggests that the foundations of human norm psychology can be found in early childhood. Deeper insights into the ontogenetic roots of norm psychology may contribute to understanding the evolutionary emergence of human cooperation and its maintenance in the contemporary world.

Norm Dynamics: Interdisciplinary Perspectives on Social Norm Emergence, Persistence, and Change

Social norms are the glue that holds society together, yet our knowledge of them remains heavily intellectually siloed. This article provides an interdisciplinary review of the emerging field of norm dynamics by integrating research across the social sciences through a cultural-evolutionary lens. After reviewing key distinctions in theory and method, we discuss research on norm psychology—the neural and cognitive underpinnings of social norm learning and acquisition. We then overview how norms emerge and spread through intergenerational transmission, social networks, and group-level ecological and historical factors. Next, we discuss multilevel factors that lead norms to persist, change, or erode over time. We also consider cultural mismatches that can arise when a changing environment leads once-beneficial norms to become maladaptive. Finally, we discuss potential future research directions and the implications of norm dynamics for theory and policy.

Learning how to behave: cognitive learning processes account for asymmetries in adaptation to social norms

Changes to social settings caused by migration, cultural change or pandemics force us to adapt to new social norms. Social norms provide groups of individuals with behavioural prescriptions and therefore can be inferred by observing their behaviour. This work aims to examine how cognitive learning processes affect adaptation and learning of new social norms. Using a multiplayer game, I found that participants initially complied with various social norms exhibited by the behaviour of bot-players. After gaining experience with one norm, adaptation to a new norm was observed in all cases but one, where an active-harm norm was resistant to adaptation. Using computational learning models, I found that active behaviours were learned faster than omissions, and harmful behaviours were more readily attributed to all group members than beneficial behaviours. These results provide a cognitive foundation for learning and adaptation to descriptive norms and can inform future investigations of group-level learning and cross-cultural adaptation.

The Psychology of Normative Cognition

From an early age, humans exhibit a tendency to identify, adopt, andenforce the norms of their local communities. Norms are the socialrules that mark out what is appropriate, allowed, required, orforbidden in different situations for various community members. Theserules are informal in the sense that although they are sometimesrepresented in formal laws, like the rule governing which side of theroad to drive on, they need not be explicitly codified to effectivelyinfluence behavior. There are rules that forbid theft or the breakingof promises, but also rules that govern how close it is appropriate tostand to someone while talking to them, or how loud one should talkduring the conversation. Thus understood, norms regulate a wide rangeof activity. They exhibit cultural variability in their prescriptionsand proscriptions, but the presence of norms in general appears to beculturally universal. Some norms exhibit characteristics that areoften associated with morality, such as a rule that applies toeveryone and prohibits causing unnecessary harm. Other norms applyonly to certain people, such as those that delimit appropriateclothing for members of different genders, or those concerning theexpectations and responsibilities ascribed to individuals who occupypositions of leadership. The norms that prevail in a community can bemore or less fair, reasonable, or impartial, and can be subject tocritique and change.

Cognition in a Social Context: A Social-Interactionist Approach to Emergent Phenomena

The formation of collective memories, emotions, and beliefs is a fundamental characteristic of human communities. These emergent outcomes are thought to be the result of a dynamical system of communicative interactions among individuals. But despite recent psychological research on collective phenomena, no programmatic framework to explore the processes involved in their formation exists. Here, we propose a social-interactionist approach that bridges cognitive and social psychology to illuminate how microlevel cognitive phenomena give rise to large-scale social outcomes. It involves first establishing the boundary conditions of cognitive phenomena, then investigating how cognition is influenced by the social context in which it is manifested, and finally studying how dyadic-level influences propagate in social networks. This approach has the potential to (a) illuminate the large-scale consequences of well-established cognitive phenomena, (b) lead to interdisciplinary dialogues between psychology and the other social sciences, and (c) be more relevant for public policy than existing approaches.

Norms in the Wild: How to Diagnose, Measure, and Change Social Norms

Abstract. Norms in the Wild takes a unique look at social norms, answering questions about diagnosis (how can we tell that a shared practice is a social no

Why sycophantic LLMs may imperil interactive norms between humans

Interactions with conversational AI are effortless by design—instant, compliant, and largely consequence-free. Human communication norms, by contrast, evolved under conditions of reciprocity and social accountability. We propose that repeated engagement with conversational AI systems may produce norm leakage: the cross-context carryover of instrumental communicative habits acquired in human–AI exchanges into subsequent human–human interaction. Emerging experimental evidence suggests short-term spillover effects on social judgment and behavior, including harsher evaluations, reduced cooperation, and diminished perceived humanness. Preliminary longitudinal findings are consistent with the possibility that such exposure may shape communicative habits over time, although the durability and real-world magnitude of these effects remain unclear. We further propose that sycophantic alignment may amplify norm leakage by reinforcing instrumental interaction styles. At stake, then, is the possibility that repeated engagement with highly compliant artificial agents could subtly influence users’ communicative expectations and interpersonal judgments.

The Majority Illusion in Social Networks

Social behaviors are often contagious, spreading through a population as individuals imitate the decisions and choices of others. A variety of global phenomena, from innovation adoption to the emergence of social norms and political movements, arise as a result of people following a simple local rule, such as copy what others are doing. However, individuals often lack global knowledge of the behaviors of others and must estimate them from the observations of their friends' behaviors. In some cases, the structure of the underlying social network can dramatically skew an individual's local observations, making a behavior appear far more common locally than it is globally. We trace the origins of this phenomenon, which we call "the majority illusion," to the friendship paradox in social networks. As a result of this paradox, a behavior that is globally rare may be systematically overrepresented in the local neighborhoods of many people, i.e., among their friends. Thus, the "majority illusion" may facilitate the spread of social contagions in networks and also explain why systematic biases in social perceptions, for example, of risky behavior, arise. Using synthetic and real-world networks, we explore how the "majority illusion" depends on network structure and develop a statistical model to calculate its magnitude in a network.

Rethinking Norm Psychology

Norms permeate human life. Most of people’s activities can be characterized by rules about what is appropriate, allowed, required, or forbidden—rules that are crucial in making people hyper-cooperative animals. In this article, I examine the current cognitive-evolutionary account of “norm psychology” and propose an alternative that is better supported by evidence and better placed to promote interdisciplinary dialogue. The incumbent theory focuses on rules and claims that humans genetically inherit cognitive and motivational mechanisms specialized for processing these rules. The cultural-evolutionary alternative defines normativity in relation to behavior—compliance, enforcement, and commentary—and suggests that it depends on implicit and explicit processes. The implicit processes are genetically inherited and domain-general; rather than being specialized for normativity, they do many jobs in many species. The explicit processes are culturally inherited and domain-specific; they are constructed from mentalizing and reasoning by social interaction in childhood. The cultural-evolutionary, or “cognitive gadget,” perspective suggests that people alive today—parents, educators, elders, politicians, lawyers—have more responsibility for sustaining normativity than the nativist view implies. People’s actions not only shape and transmit the rules, but they also create in each new generation mental processes that can grasp the rules and put them into action.

Thinking through other minds: A variational approach to cognition and culture

The processes underwriting the acquisition of culture remain unclear. How are shared habits, norms, and expectations learned and maintained with precision and reliability across large-scale sociocultural ensembles? Is there a unifying account of the mechanisms involved in the acquisition of culture? Notions such as “shared expectations,” the “selective patterning of attention and behaviour,” “cultural evolution,” “cultural inheritance,” and “implicit learning” are the main candidates to underpin a unifying account of cognition and the acquisition of culture; however, their interactions require greater specification and clarification. In this article, we integrate these candidates using the variational (free-energy) approach to human cognition and culture in theoretical neuroscience. We describe the construction by humans of social niches that afford epistemic resources called cultural affordances. We argue that human agents learn the shared habits, norms, and expectations of their culture through immersive participation in patterned cultural practices that selectively pattern attention and behaviour. We call this process “thinking through other minds” (TTOM) – in effect, the process of inferring other agents’ expectations about the world and how to behave in social context. We argue that for humans, information from and about other people's expectations constitutes the primary domain of statistical regularities that humans leverage to predict and organize behaviour. The integrative model we offer has implications that can advance theories of cognition, enculturation, adaptation, and psychopathology. Crucially, this formal (variational) treatment seeks to resolve key debates in current cognitive science, such as the distinction between internalist and externalist accounts of theory of mind abilities and the more fundamental distinction between dynamical and representational accounts of enactivism.

Mechanisms of social cognition

Social animals including humans share a range of social mechanisms that are automatic and implicit and enable learning by observation. Learning from others includes imitation of actions and mirroring of emotions. Learning about others, such as their group membership and reputation, is crucial for social interactions that depend on trust. For accurate prediction of others' changeable dispositions, mentalizing is required, i.e., tracking of intentions, desires, and beliefs. Implicit mentalizing is present in infants less than one year old as well as in some nonhuman species. Explicit mentalizing is a meta-cognitive process and enhances the ability to learn about the world through self-monitoring and reflection, and may be uniquely human. Meta-cognitive processes can also exert control over automatic behavior, for instance, when short-term gains oppose long-term aims or when selfish and prosocial interests collide. We suggest that they also underlie the ability to explicitly share experiences with other agents, as in reflective discussion and teaching. These are key in increasing the accuracy of the models of the world that we construct.

Social Norms

Social norms, the informal rules that govern behavior in groups andsocieties, have been extensively studied in the social sciences.Anthropologists have described how social norms function in differentcultures (Geertz 1973), sociologists have focused on their socialfunctions and how they motivate people to act (Durkheim 1895 [1982],1950 [1957]; Parsons 1937; Parsons & Shils 1951; James Coleman1990; Hechter & Opp 2001), and economists have explored howadherence to norms influences market behavior (Akerlof 1976; Young1998a). More recently, also legal scholars have touted social norms asefficient alternatives to legal rules, as they may internalizenegative externalities and provide signaling mechanisms at little orno cost (Ellickson 1991; Posner 2000).

LLMs and people both learn to form conventions -- just not with each other

Humans align to one another in conversation -- adopting shared conventions that ease communication. We test whether LLMs form the same kinds of conventions in a multimodal communication game. Both humans and LLMs display evidence of convention-formation (increasing the accuracy and consistency of their turns while decreasing their length) when communicating in same-type dyads (humans with humans, AI with AI). However, heterogenous human-AI pairs fail -- suggesting differences in communicative tendencies. In Experiment 2, we ask whether LLMs can be induced to behave more like human conversants, by prompting them to produce superficially humanlike behavior. While the length of their messages matches that of human pairs, accuracy and lexical overlap in human-LLM pairs continues to lag behind that of both human-human and AI-AI pairs. These results suggest that conversational alignment requires more than just the ability to mimic previous interactions, but also shared interpretative biases toward the meanings that are conveyed.

Mnemonic convergence in social networks: The emergent properties of cognition at a collective level

Significance Human memory is highly malleable. Because of this malleability, jointly remembering the past along with another individual often results in increased similarity between the conversational partners’ memories. We propose an approach that examines the conversation between a pair of participants as part of a larger network of social interactions that has the potential to reveal how human communities form collective memories. Empirical evidence indicating that dyadic-level conversational alignment processes give rise to community-wide shared memories is presented. We find that individual-level memory updating phenomena and social network structure are two fundamental factors that contribute to the emergence of collective memories. , The development of shared memories, beliefs, and norms is a fundamental characteristic of human communities. These emergent outcomes are thought to occur owing to a dynamic system of information sharing and memory updating, which fundamentally depends on communication. Here we report results on the formation of collective memories in laboratory-created communities. We manipulated conversational network structure in a series of real-time, computer-mediated interactions in fourteen 10-member communities. The results show that mnemonic convergence, measured as the degree of overlap among community members’ memories, is influenced by both individual-level information-processing phenomena and by the conversational social network structure created during conversational recall. By studying laboratory-created social networks, we show how large-scale social phenomena (i.e., collective memory) can emerge out of microlevel local dynamics (i.e., mnemonic reinforcement and suppression effects). The social-interactionist approach proposed herein points to optimal strategies for spreading information in social networks and provides a framework for measuring and forging collective memories in communities of individuals.