The strategy makes sense. The narrative is missing. Let’s examine Apple’s AI approach from first principles and assess whether WWDC delivered.
WWDC25: Apple’s Playing a Different Game - Creative Strategies
Before WWDC, Bloomberg said Apple’s AI efforts need to “catch up to leaders like OpenAI and Google.” This assumes Apple is running the same AI race as OpenAI and Google. Is it? And after WWDC, The Wall Street Journal declared that “Apple fails to clear a low bar on AI”. This implies a clear standard that Apple failed to
Is Apple's AI Strategy as Safe as It Looks?
Apple Earnings; Cook’s AI Comments; Apple’s AI Strategy, Redux
Apple appears committed to its original Apple Intelligence strategy.
Protected by its moat, Apple has time to get AI right
Best of all, the hardware it sells today will run whatever Apple comes up with.
Apple Execs Defend Siri Delays, AI Plan and Apple Intelligence | WSJ
Introducing the Third Generation of Apple’s Foundation Models
Our next generation of Apple Intelligence is centered around our users, integrated deeply into our operating systems, and powered by a bold…
2024 MacBook Air review: Dawn of the AI laptop
Apple's new laptop is one of the first pitching itself as being ideal for AI. Soon it'll have plenty of company.
Apple almost open-sourced its AI models, here’s why it didn’t: report
A new report outlines the internal AI drama Apple has experienced recently, including the decision not to open-source its AI models.
Apple details how it trained its new AI models: 4 interesting highlights
Apple has published report detailing how its new AI models were trained, optimized, and evaluated. Here are a few interesting tidbits.
The most brilliant move in corporate history?
In a bold departure from its Big Tech peers, Apple sidestepped the $650 billion AI infrastructure spending frenzy, a move likened to opting out of purchasing the US Navy annually. While Amazon, Goo…
Apple is planning a big AI comeback, but we've heard this song before
Apple's future AI products and services sound fantastic, but Apple's unannounced future products usually do.
Apple Has To Pull Its “AI” News Synopses Because They Were Routinely Full Of Shit
While “AI” (language learning models) certainly could help journalism, the fail upward brunchlords in charge of most modern media outlets instead see the technology as a way to cut corner…
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Apple Turnaround
I spend a lot of time thinking about what Apple should be doing differently. I wrote Apple Turnover because so many of my notions kept running into a dead end: I could no longer bring myself to believe Apple would do these things without a change in leadership.
Apple innovation and execution — Benedict Evans
It matters that Apple’s new Siri will be late, and it matters more that Apple didn’t realise. Is it more than that?
What does OSWorld tell us about AI’s ability to use computers?
We review OSWorld, a prominent computer use benchmark. Tasks are relatively simple, many don’t require GUIs, and success often hinges on interpreting ambiguous instructions. The benchmark is also not stable over time.
