Craft powerful brand stories with our Brand Story Canvas. Trusted by HEC Paris, EPFL & ESSEC, it guides you through 7 steps to an engaging, authentic narrative.
The role of storytelling in the creation of brand love: the PANDORA case
The study of storytelling and brand love is justified by the need to understand the potential of storytelling as a tool that marketers have available to positively influence the love felt by the consumers toward a particular brand. In this case, we ...
WRKSHP.tools | Storytelling Canvas
Create better stories and presentations in under 45 minutes using the Storytelling Canvas
Master 4 Layers of Storytelling to Make Your Art Unforgettable
You think storytelling is just for writers? Wrong. The story you craft—not just on canvas, but in your journey, your impact, and in your own mind—could make your art impossible to ignore.
Thinking in Triplicate — Mule Design
To align design and business, visualize the shared narratives
Fundamentals of Interactivity | Interactive Storytelling Tools for Writers | Chris Crawford
🎧 The Browser Company Is Building a Brand That Drives Viral Growth
Head of storytelling Nashilu Mouen-Makoua on how to tell memorable stories
Storyteller.fit | Blog your own cycling, running and sport stories. Powered by Strava
Create beautiful stories based on the activities you recorded on Strava. From single activities to entire seasons collect the adventures and achievements of your active life.
4-Layers, A Narrative Design Approach
Introduction This blog post will be about a new way to approach narrative design in games - the 4 Layers Approach. It is based on a GDC ...
Weaving Narratives into Procedural Worlds
Examining the value, characteristics, and methods of integrating static narratives into otherwise procedurally generated environments.
Home - FLI Worldbuilding Contest
It is frequently practiced by creative writers and scriptwriters, providing the context and backdrop for stories that take place in future, fantasy or alternative realities. Worldbuilding is a tool that can help us explore possible futures for our own world. It helps us better understand what sorts of worlds we may find more or less desirable, and how we might get to there. World builds don’t always have to be grounded in reality, but for our worldbuilding contest we asked contestants to make their imagined worlds plausible and aspirational. To better understand the constraints and ground rules that were used for this contest, visit the Rules page prior to exploring the worlds.
The Product Picnic
Writing on UX and product management to connect today's discourse with classic insights that the industry forgot.
User Story: a Placeholder for a Conversation
User stories are meant to be a placeholder for a conversation. This article dives into the differences between user stories and tickets, where stories came from and how recent trends are moving us away from conversations. It shows the impact this is having on product development and easy ways to improve collaboration through conversation and writing better stories.
Integrating Narrative into Game Design: A Portal Post-Mortem
Manuscript — an imagined editor for research writing
A walk through an imagined product for academic writing, mocked up by Claude Design.
Why Storytelling Matters When Changing Company Culture
A conversation with the University of Utah’s Jay Barney about how leaders who successfully drive cultural change communicate through authentic, compelling stories.
Food, foragers, and folklore: the role of narrative in human subsistence
Narrative is a species-typical, reliably developing, complex cognitive process whose design is unlikely to have emerged by chance. Moreover, the folklore record indicates that narrative content is consistent across widely divergent cultures. I have argued elsewhere that a storyteller may use narrative to manipulate an audience's representations of the social and/or physical environment to serve his or her own fitness ends. However, my subsequent research suggests that such manipulation results from a broader selection pressure which narrative effectively alleviates: information acquisition. By substituting verbal representations for potentially costly first-hand experience, narrative enables an individual to safely and efficiently acquire information pertinent to the pursuit of fitness in local habitats. If this hypothesis is true, narrative should be rich with information useful to the pursuit of fitness. One class of information integral to the accomplishment of this task is foraging knowledge. In this paper, then, I present evidence that foraging peoples use narrative to transmit subsistence information: specifically, I demonstrate how various narrative devices (e.g., setting, description, mimicry, anthropomorphism) are used to communicate foraging knowledge.