In this Developer Marketing Guide learn about essential developer content types, distribution plans, community projects, tools, services, and more. You've got a great product, let's get the word out.
Read online — Marketing for Developers
Read Marketing for Developers free online.
The Customer Discovery Handbook
This is a practioner's guide to conducting design research on personas, needfinding, value, and usability.
Neil Patel's Digital Marketing Blog
Your #1 resource for digital marketing tips, trends, and strategy to help you build a successful online business.
Design.dev — Web Design & Development Resources
Web Design & Development Resources. Code generators, cheat sheets, and resources to boost productivity.
Customer Onboarding: Steps, Examples, and Best Practices
A detailed guide to creating a customer onboarding process, with best practices to help customers achieve success with your product.
Customer Onboarding: Steps, Examples, and Best Practices
A detailed guide to creating a customer onboarding process, with best practices to help customers achieve success with your product.
The Startup Marketing Checklist
I tried dozens of side projects before starting Draft.dev, and now I’ve worked with hundreds of early-stage startups and established enterprises to help with growth marketing. So, a lot of founders ask me how to get started in marketing when your marketing budget is small and your product is new. I created this list to […]
Writing Handbook: How to source writing ideas
Learn how to write an introduction paragraph. This guide explains the writing process for introductions, as well as the process for deciding what to write about.
Stack Overflow
Use Stack Overflow Insights and get information required to understand, reach, and attract developers.Improve tech hiring, recruiting, developer marketing, and and planning initiatives.
Our Handbook is open source: here's why
In this post we’re explaining the reasons why having an open source Handbook works for us and how it can help you.
6 Keys to Getting High-Quality & Useful Customer Feedback
Customer feedback is key for understanding customer needs and shaping product roadmaps. Check out our guide to collecting and analyzing feedback.
Uniting the Tribes: Using Text for Marketing Insight
Words are part of almost every marketplace interaction. Online reviews, customer service calls, press releases, marketing communications, and other interactions create a wealth of textual data. But how can marketers best use such data? This article provides an overview of automated textual analysis and details how it can be used to generate marketing insights. The authors discuss how text reflects qualities of the text producer (and the context in which the text was produced) and impacts the audience or text recipient. Next, they discuss how text can be a powerful tool both for prediction and for understanding (i.e., insights). Then, the authors overview methodologies and metrics used in text analysis, providing a set of guidelines and procedures. Finally, they further highlight some common metrics and challenges and discuss how researchers can address issues of internal and external validity. They conclude with a discussion of potential areas for future work. Along the way, the authors note how textual analysis can unite the tribes of marketing. While most marketing problems are interdisciplinary, the field is often fragmented. By involving skills and ideas from each of the subareas of marketing, text analysis has the potential to help unite the field with a common set of tools and approaches.
