







AI didn’t create the craft crisis in design — it exposed the technical literacy gap that’s been eroding strategic influence for over a decade.

Knowing less about AI makes people more open to having it in their lives – new research
People with less AI literacy often see the technology as ‘magical’ and awe-inspiring.

Knowing less about AI makes people more open to having it in their lives – new research
People with less AI literacy often see the technology as ‘magical’ and awe-inspiring.


AI Has No Wisdom and Neither Will You
Certainly the industry is transforming, however, the people and organizations falling into the trap of no longer reading and writing code only do so at their peril.

AI Artists Have No Role Models
Prompt Engineers Lack Any Canon, Don't You? AI artists have an existential problem: they consume only their own work, severing the dialogue of culture that…

the new product designer (and why we’re getting it wrong)
The Age of Wonders and Terrors
Twenty years ago, when the idea of AI taking over the world in our lifetimes still struck most of us as the unconstrained fantasy of those who knew too much science fiction and too little science, …
AI demands more engineering discipline. Not less
If you lived through the shift from handcrafted server pets to immutable infrastructure, you should sense something oddly familiar about what's happening now.

How the AI Writing Panic Is Making Us All Worse Writers
This applies to those who use AI to write and those who don’t

AI and the Fall? of the Creative Class
America is Losing Hundreds of Thousands of Jobs in Media, Film & the Arts. How Much is AI to Blame?

Presentations — Benedict Evans
Every year, I produce a big presentation exploring macro and strategic trends in the tech industry. New in May 2025, ‘AI eats the world’.

“Wait, not like that”: Free and open access in the age of generative AI
The real threat isn’t AI using open knowledge — it’s AI companies killing the projects that make knowledge free

AI is Creating Peak Software, Media is the Best Analogy
Let's learn more about the world's most important manufactured product. Meaningful insight, timely analysis, and an occasional investment idea.

Evolving Design Language in the AI Era: From Good to Great
Explore how the AI era reshapes design language, emphasizing objective critique over subjective opinions for successful outcomes.
AI Literacy Across the Curriculum
As you have no doubt seen, AI is becoming ubiquitous in our lives and in the technologies we use every day. Generative AI is no longer an experimental tool, but a deployed technology in many of the…
