







On subjectivity, gatekeeping, and the risk of leaving design industry terms like taste undefined.
Taste Is All That's Left | Blog
On what is left to do once the machine can make anything, and why taste is the last craft worth keeping.

On Taste, Effort & Curiosity - again
When AI collapses how long it takes to ship, whatâs left is judgment, experimentation, and knowing what not to build.

The Ratchet: How Preference Standards Erase What They Can't Express - Astral's Blog
Taste is Eating Silicon Valley.
Just as software ate the world and dramatically transformed industries in the last era, taste is now eating softwareâand with it, Silicon Valley.

Metacognitive experiences as information: Processing fluency in consumer judgment and decision making
Abstract Thinking is accompanied by metacognitive experiences of ease or difficulty. People draw on these experiences as a source of information that can complement or challenge the implications of declarative information. We conceptualize the operation of metacognitive experiences within the framework of feelingsâasâinformation theory and review their implications for judgments relevant to consumer behavior, including popularity, trust, risk, truth, and beauty.

Metacognitive experiences as information: Processing fluency in consumer judgment and decision making
Abstract Thinking is accompanied by metacognitive experiences of ease or difficulty. People draw on these experiences as a source of information that can complement or challenge the implications of declarative information. We conceptualize the operation of metacognitive experiences within the framework of feelingsâasâinformation theory and review their implications for judgments relevant to consumer behavior, including popularity, trust, risk, truth, and beauty.

What Facebook criticism can teach us about A.I. criticism
The danger of accepting an industry's terms for itself

Ethics and Aesthetics: Could beauty be the key to a more humane design?
Design has transformed from an artistic handicraft into an engineering job. What was lost when aesthetics left the stage was the humanity of design.
Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude
This article reports the development and validation of a parsimonious, generalizable scale that measures the hedonic and utilitarian dimensions of consumer attitudes toward product categories and different brands within categories. The hedonic/utilitarian (HED/UT) scale includes ten semantic differential response items, five of which refer to the hedonic dimension and five of which refer to the utilitarian dimension of consumer attitudes. The authors conducted six studies to establish the unidimensionality, reliability, and validity of the two HED/UT subscales. In reaching the final scale, the authors also develop and implement a unique process of paring down a psychometrically sound but otherwise too large set of items. Nomological validity is established by replacing a typical, one-dimensional attitude toward the brand measure with the hedonic and utilitarian dimensions in a central route processing model. Results suggest that the hedonic and utilitarian constructs are two distinct dimensions of brand attitude and are reliably and validly measured by the HED/UT scale.

The Algorithm of the Mind đ±
Knowing your own taste in the era of overconsumption.



Whoâand WhatâWill Customers Become? - DesignIntelligence
Innovation transforms the customer as well as the product

I do think this is a kind of novel problem with our current media environment - Serious people aren't good at making content, they have other things to do, but content is what drives attention. Tastemakers used to highlight the serious people but they're gone, replaced by content creators.