Interviews with Failed & Successful Startup Founders
+200 interviews with the brains behind shut down and active startups. Learn from their wins and their mistakes and become a better founder.
Lecture 16 - How to Run a User Interview (Emmett Shear)
The Interview Question Bank for Engineering Managers
Organised by theme, and every question comes with a short thinking prompt
Product-Market Fit (2026): What, Why and How [+ Pyramid] - Gust de Backer
Do you already have a Product-Market Fit (PMF)? I've been hearing it more and more lately, the question of whether someone has a PMF yet. Maybe you're already familiar with the term, you already have it or you just want to know how to get it… I'm going to explain to you: What a Product-Market Fit (PMF) is How to…
Introduction to Market Sizing - MaRS Startup Toolkit
Explore our full library for topics and insights beyond the bundled categories.
The Four Big Risks | Silicon Valley Product Group
In the first edition of my book, INSPIRED, I discussed how successful products are valuable, usable and feasible, where I defined “valuable” as both valuable to customers and valuable to your business. While it’s easy to remember these three attributes, over the years I’ve come to believe that it was obscuring some pretty serious risks and...
The Market Curve
The market you choose to serve is one of the most important factors for an early-stage startup. And for most technologists, it’s a blind …
Founders Hub | Transform Finance
The founder playbook for building a company that lasts and stays true to why you started it. Research, case studies, and practical tools for incorporation, fundraising terms, board structure, ownership, and culture.
Silicon Valley’s Best Kept Secret: Founder Liquidity
Ask most venture-backed founders why they get 10x more equity than employee #1, 100x more equity than employee #5, and 1000x more equity than employee #15, and you'll get the same answer: "I'M TAKING SO MUCH RISK, IT'S SO HARD TO START A COMPANY, I MADE A BIG MOVE!!!" And
Design for Real Life
You can't always predict who will use your products, or what emotional state they'll be in when they do. But by identifying stress cases and designing with compassion, you'll create experiences that support more of your users, more of the time.
Building what customers need, not just what they ask for - Linear
Notes from our product team on building the tools we use every day.
THE BRAND GAP — MARTY NEUMEIER
How to bridge the distance between business strategy and design
An Interview with OpenAI CEO Sam Altman About Building a Consumer Tech Company
An interview with OpenAI CEO Sam Altman about building OpenAI and ChatGPT, and what it means to be an accidental consumer tech company.
There Are Actually Just Three Ways To Grow
Most brands obsess over distribution when the real growth comes from moves marketers can’t make alone
This one starts off a little slow but makes some really good points about the pressure to not work on the “middle part” (and how “infrastructure gravity” often means people do unnecessary innovation too low in the stack).
Aleksey Skorobogaty
Excellent article on positioning domain engineering between product engineering and infrastructure engineering. I fully agree with the financial model section. However, I prefer to call it ‘platform engineering: the hard parts,’ simply because in the middle, we face more volatile semantics.
Stress test your product-market fit with these three simple questions
