







A young woman’s art career begins to lift off as those around her succumb to addiction and alcoholismThe Customer is Always Wrong is the saga of a young naïve artist named Madge working in a restaurant of charming drunks, junkies, thieves, and creeps.
Over Easy by Mimi Pond | East Bay Booksellers
A fast-paced semi-memoir about diners, drugs, and California in the late 70sAfter being denied financial aid to cover her last year of art school, Margaret takes a waitressing job at local Oakland fixture: the Imperial Café.
Careless People: A Cautionary Tale of Power, Greed, and…
An explosive memoir charting one woman’s career at the …

The Mom Test by Rob Fitzpatrick
How to talk to customers & learn if your business is a good idea when everyone is lying to you.

AZUCAR, by CRRDR X DJ MAISON
Should Artists Shop or Stop Shopping? | Affidavit | Sheila Heti
Am I still capable of looking slowly, as if coming in from the side? Or have I ruined myself? Can I now only buy?
The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg
A young woman walks into a laboratory. Over the past two years, she has transformed almost every ...
Humanists Have Done Nothing Wrong | Defector
For many years, I’ve held a pet theory that cultural consumers can be grouped into two broad categories: Primary Source People and Secondary Source People. The former are the book lovers, cinephiles, archive perusers, and history buffs who grew to love their areas of study because of the specific objects that constitute the field: the…

Humanists Have Done Nothing Wrong | Defector
For many years, I’ve held a pet theory that cultural consumers can be grouped into two broad categories: Primary Source People and Secondary Source People. The former are the book lovers, cinephiles, archive perusers, and history buffs who grew to love their areas of study because of the specific objects that constitute the field: the…

The Customer Discovery Handbook
This is a practioner's guide to conducting design research on personas, needfinding, value, and usability.
PEGGY RIDDIM_22.12.2024, by MXCHRD
The book — Good Services
“This book is long overdue. It will become a must-read for the service design community, but this book is also for everyone working with services”

On Personal AI — Osaurus
A thesis on consumer AI — what it should be, what's missing, and what we're building with Osaurus.

Nightcrawling by Leila Mottley | East Bay Booksellers
NEW YORK TIMES BEST SELLER • AN OPRAH BOOK CLUB PICK • A dazzling novel about a young Black woman who walks the streets of Oakland and stumbles headlong into the failure of its justice system.
Agents First
Every product is getting a second customer — the human who pays, and the agent who decides. A design framework for building products that AI agents can use as primary consumers.

Tightwads and Spendthrifts
Abstract. Consumers often behave differently than they would ideally like to behave. We propose that an anticipatory pain of paying drives “tightwads” to s
