







We need better internet platforms. We're already building them.
RIP social media. What comes next is messy.
As social media splinters, how can we keep the new online spaces from devolving into toxic pits of despair?

The future of social media is human
We cannot continue participating in social media platforms which do nothing to stop us being tricked by GenAI and the powerful people/governments that control them.

Social media algorithms can be redesigned to bridge divides — here’s how
"It falls to both the tech companies that built these systems and an engaged public to create technologies designed for social cohesion."

Social Media Is Now Parasocial Media
When practitioners used the term “social media” to describe the internet tools that emerged in the mid-aughts, they were giving a name to the kinds of platforms and protocols that allowed people to socialize with friends and communities of interest by using digital technologies. Twenty years later, users of social media are far more likely to scroll than post – and the content that they consume is often strategically produced and algorithmically curated. In this essay, I argue that the very essence of social media has changed. To more effectively interrogate what we are witnessing, we need to stop presuming that these tools are “social media” and begin recognizing that they are now “parasocial media.” Doing so raises new questions about digitally mediated sociality, not to mention the politics and governance of these platforms.

Free Our Feeds
Social media is broken: controlled by a handful of billionaires who shape what people see, say, and believe. These platforms profit from division, exploit user data, and lock people into closed systems.
Bluesky & Open Social Media Tech
eny.social – built for you
The way social media should be. Not built for corporations. Not built for clicks. Built for you.

Shifts in U.S. Social Media Use, 2020–2024: Decline, Fragmentation, and Enduring Polarization
The social media ecosystem appears to be in flux. Twitter’s rebranding to X has come to symbolize a broader reorganization of online publics – political reshuffling, user attrition, and uncertainty over the role of legacy platforms. Simultaneously, the shift from text-based, networked feeds toward algorithmically curated, short-form video has accelerated, with TikTok setting the pace for the wider ecosystem [18, 14, 16]. At the same time, everyday communication increasingly migrates from large, open networks to semi-private spaces such as group chats and messaging apps. Commentators describe a digital public sphere in transition: smaller, more fragmented, less dominated by traditional social networking sites, and rise of more broadcast-oriented forms of media – with some even suggesting that we are seeing the beginning of the end of the social media era.
Directing the Herd
Social media platforms don’t produce a common public; they produce competing sub-publics, each with its own sense of what everyone knows.

Custodians of the Internet
A revealing and gripping investigation into how social media platforms police what we post online—and the large societal impact of these decisions Most use...

Fact check: Is the EU launching a social media platform called 'W'?
Viral posts claiming the EU is launching its own social media platform to counter X, in the wake of various scandals, are misleading.

Social Media Should Be Public Infrastructure (with Ben Cerveny)
Xodus
...Building a movement away from toxic social media platforms, towards alternative open social media...

Do you like your social media less toxic? Yeah, we do too. @eurosky.social and Germany's Federal Agency for Breakthrough Innovation (SPRIND) just signed an agreement to collaborate on precisely that: eurosky.tech/news/eurosky-sprind-bridgeu/
Eurosky is collaborating with SPRIND to test a non-toxic algorithm for the first time - Eurosky
eurosky.tech