Combinatorial creativity recombines existing ideas to spark novel, valuable innovations in cognition, AI, and design.
The Myth of the Instant Cake Mix
How to think about creative tooling in the new world of generative AI
What Makes Us Smart?
Human creativity does not solely rely on our individual cognitive abilities, but instead emerges from the recombination of ideas, practices, and approaches that result from social interactions and id...
Ideation with Generative AI—in Consumer Research and Beyond
Abstract The use of generative AI (genAI) in consumer research is rapidly evolving, with applications including synthetic data generation, data analysis, and more. However, their role in creative ideation—a cornerstone of consumer research—remains underexplored. Drawing on the human creativity literature, we propose that ideation with genAI is facilitated by its productivity and semantic breadth, which are psychologically analogous to the dual pathways of persistence and flexibility in human ideation. Further, we distinguish between the utility of genAI as a key ideator versus humans as key ideator, conceptualized through the genAI ideation roles of Designer and Writer and of Interviewer and Actor. While genAI excels in generating incremental improvements, its potential for groundbreaking innovation could be unlocked by leveraging its ability to prompt human creativity. This article advances the theoretical and practical understanding of genAI in ideation for consumer research, offering numerous practical guidelines for integrating generative AI into research while emphasizing human–AI collaboration to achieve radical insights.
Creative Computing Institute
Working at the intersection of creativity and computational technologies.
Cultivating a state of mind where new ideas are born
Solitary work, creativity and larval ideas
Creative Computing Group by @tgoerke.bsky.social — Grain
Let's start a group at CODIP to explore creative computing. Let's not start by defining creativity nor computing. It would be a trap. Let's collect artifacts instead. Images, text, thoughts,...
Design Thinking by IDEO: Human-Centered Innovation
Learn how IDEO uses design thinking to help teams solve complex problems through human-centered innovation, creativity, collaboration, and impact.
Why A.I. Isn’t Going to Make Art
To create a novel or a painting, an artist makes choices that are fundamentally alien to artificial intelligence.
Watch and Link Disparate Ideas — Think Jar Collective
An important skill to develop to enhance thinking creatively is to be able to link disparate ideas. This article lays out some provocations to spark creative collisions for innovation
OpenProcessing - Creative Coding for the Curious Mind
OpenProcessing - Creative Coding for the Curious Mind
Beyond Slop
Visions for humane creative AI tools based on craft, process, and emergence.
Random Object Creativity Technique — Think Jar Collective
Michael Michalko shares a useful technique for generating relevant creative ideas using random words to inspire creativity.
The Octotypic Mind
Carcinization, Cognitive Prosthetics, and the Shape of Intelligence After AI
Creative Technologists are moving from the margins to the center
Once an obscure job title, creative technology is becoming a new way of working, and a core capability inside modern product teams. Soon…
(PDF) The Four-C Model of Creativity: Culture and Context
PDF | In this chapter, we highlight the Four-C Model of creativity, which traces creative development from mini-c (personal creativity) to little-c... | Find, read and cite all the research you need on ResearchGate
