







+200 interviews with the brains behind shut down and active startups. Learn from their wins and their mistakes and become a better founder.
How Bad Entrepreneurs Reveal Themselves in the First 5 Seconds of a Pitch
A few simple words is all it takes to figure out a founder’s odds of startup success.
Founders Hub | Transform Finance
The founder playbook for building a company that lasts and stays true to why you started it. Research, case studies, and practical tools for incorporation, fundraising terms, board structure, ownership, and culture.
Silicon Valley’s Best Kept Secret: Founder Liquidity
Ask most venture-backed founders why they get 10x more equity than employee #1, 100x more equity than employee #5, and 1000x more equity than employee #15, and you'll get the same answer: "I'M TAKING SO MUCH RISK, IT'S SO HARD TO START A COMPANY, I MADE A BIG MOVE!!!" And

Making your first startup ops hire – what founders should look for - PostHog
Most founders I talk to approach their first ops hire in a totally sensible but wrong way. Their typical approach is to look at the long list of admin…

Three questions any founders should be able to answer
Stress test your product-market fit with these three simple questions

7 Startup Agreements That Save Companies (and Friendships) | Signus
Founder blowups and cap-table surprises are mostly preventable. A focused seven-document set—Founders Agreement, SAFE (Post-Money), Mutual NDA, Independent Contractor Agreement, Advisory Agreement, Consulting Agreement, and PIIA—closes the early gaps that orphan IP, muddle equity, and stall deals. Right-size what you send; use the subset that fits the moment. Clarity beats memory.

Startup Punditry’s 25 Years of Failure
Startup pundits sold us a failed science of entrepreneurship. The Red Queen offers something better.

Lecture 16 - How to Run a User Interview (Emmett Shear)
Case Study: Email Startups
Comprehensive analysis of email startup failures. Why most email companies fail, burn millions in VC funding, and shut down. Learn what actually works.

Media Startup Fellowship: Startup funding & coaching
Media Startup Fellowship: Do you have an innovative media idea? ★ Benefit from funding ► Suitable for every start-up phase!

The Real Story Of How I Sold Two Startups, The Chaos Afterwards, And What’s Next – The Health Care Blog
Today we’re starting a series of more personal stories, looking at what makes interesting people in health care tick. Alex Carmichael is a rare multiple time CEO in health technology, and she has a very interesting tale to tell–Matthew Holt

Establishing a weekly user interview routine - Jonnie Hallman (@destroytoday)
For the first time in years, I start performing user interviews again, and remember how valuable they can be.
The Rise of the Silicon Valley Small Business
What you need to know about the next big startup archetype
Build the thing you wish to see in the world
For most of my career, I've been confusing building products with building businesses—and that confusion kept me from pursuing a lot of ideas. Two weeks off helped me realize that not everything needs to be a startup, and some of the best things we build are the ones we build just because we want them to exist.

Traits of Founding Teams That Win — An IT VC’s perspective
By Christopher J. Rust, Founding Partner, Clear Ventures

Excuse me, is there a problem?
Many startups fail despite identifying a real problem and building a product that solves that problem. This explains why, so you can avoid their fate.