How Artificial Intelligence Constrains the Human Experience

Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity

As artificial intelligence (AI) transforms society, understanding factors that influence AI receptivity is increasingly important. The current research investigates which types of consumers have greater AI receptivity. Contrary to expectations revealed in four surveys, cross-country data and six additional studies find that people with lower AI literacy are typically more receptive to AI. This lower literacy–greater receptivity link is not explained by differences in perceptions of AI's capability, ethicality, or feared impact on humanity. Instead, this link occurs because people with lower AI literacy are more likely to perceive AI as magical and experience feelings of awe in the face of AI's execution of tasks that seem to require uniquely human attributes. In line with this theorizing, the lower literacy–higher receptivity link is mediated by perceptions of AI as magical and is moderated among tasks not assumed to require distinctly human attributes. These findings suggest that companies may benefit from shifting their marketing efforts and product development toward consumers with lower AI literacy. In addition, efforts to demystify AI may inadvertently reduce its appeal.

Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity

As artificial intelligence (AI) transforms society, understanding factors that influence AI receptivity is increasingly important. The current research investigates which types of consumers have greater AI receptivity. Contrary to expectations revealed in four surveys, cross-country data and six additional studies find that people with lower AI literacy are typically more receptive to AI. This lower literacy–greater receptivity link is not explained by differences in perceptions of AI's capability, ethicality, or feared impact on humanity. Instead, this link occurs because people with lower AI literacy are more likely to perceive AI as magical and experience feelings of awe in the face of AI's execution of tasks that seem to require uniquely human attributes. In line with this theorizing, the lower literacy–higher receptivity link is mediated by perceptions of AI as magical and is moderated among tasks not assumed to require distinctly human attributes. These findings suggest that companies may benefit from shifting their marketing efforts and product development toward consumers with lower AI literacy. In addition, efforts to demystify AI may inadvertently reduce its appeal.

The Impact of Artificial Intelligence on Human Thought

This research paper examines, from a multidimensional perspective (cognitive, social, ethical, and philosophical), how AI is transforming human thought. It highlights a cognitive offloading effect: the externalization of mental functions to AI can reduce intellectual engagement and weaken critical thinking. On the social level, algorithmic personalization creates filter bubbles that limit the diversity of opinions and can lead to the homogenization of thought and polarization. This research also describes the mechanisms of algorithmic manipulation (exploitation of cognitive biases, automated disinformation, etc.) that amplify AI's power of influence. Finally, the question of potential artificial consciousness is discussed, along with its ethical implications. The report as a whole underscores the risks that AI poses to human intellectual autonomy and creativity, while proposing avenues (education, transparency, governance) to align AI development with the interests of humanity.

What Does 'Human-Centred AI' Mean?

While it seems sensible that human-centred artificial intelligence (AI) means centring "human behaviour and experience," it cannot be any other way. AI, I argue, is usefully seen as a relationship between technology and humans where it appears that artifacts can perform, to a greater or lesser extent, human cognitive labour. This is evinced using examples that juxtapose technology with cognition, inter alia: abacus versus mental arithmetic; alarm clock versus knocker-upper; camera versus vision; and sweatshop versus tailor. Using novel definitions and analyses, sociotechnical relationships can be analysed into varying types of: displacement (harmful), enhancement (beneficial), and/or replacement (neutral) of human cognitive labour. Ultimately, all AI implicates human cognition; no matter what. Obfuscation of cognition in the AI context -- from clocks to artificial neural networks -- results in distortion, in slowing critical engagement, perverting cognitive science, and indeed in limiting our ability to truly centre humans and humanity in the engineering of AI systems. To even begin to de-fetishise AI, we must look the human-in-the-loop in the eyes.

What Does 'Human-Centred AI' Mean?

While it seems sensible that human-centred artificial intelligence (AI) means centring "human behaviour and experience," it cannot be any other way. AI, I argue, is usefully seen as a relationship between technology and humans where it appears that artifacts can perform, to a greater or lesser extent, human cognitive labour. This is evinced using examples that juxtapose technology with cognition, inter alia: abacus versus mental arithmetic; alarm clock versus knocker-upper; camera versus vision; and sweatshop versus tailor. Using novel definitions and analyses, sociotechnical relationships can be analysed into varying types of: displacement (harmful), enhancement (beneficial), and/or replacement (neutral) of human cognitive labour. Ultimately, all AI implicates human cognition; no matter what. Obfuscation of cognition in the AI context -- from clocks to artificial neural networks -- results in distortion, in slowing critical engagement, perverting cognitive science, and indeed in limiting our ability to truly centre humans and humanity in the engineering of AI systems. To even begin to de-fetishise AI, we must look the human-in-the-loop in the eyes.

Ideation with Generative AI—in Consumer Research and Beyond

Abstract The use of generative AI (genAI) in consumer research is rapidly evolving, with applications including synthetic data generation, data analysis, and more. However, their role in creative ideation—a cornerstone of consumer research—remains underexplored. Drawing on the human creativity literature, we propose that ideation with genAI is facilitated by its productivity and semantic breadth, which are psychologically analogous to the dual pathways of persistence and flexibility in human ideation. Further, we distinguish between the utility of genAI as a key ideator versus humans as key ideator, conceptualized through the genAI ideation roles of Designer and Writer and of Interviewer and Actor. While genAI excels in generating incremental improvements, its potential for groundbreaking innovation could be unlocked by leveraging its ability to prompt human creativity. This article advances the theoretical and practical understanding of genAI in ideation for consumer research, offering numerous practical guidelines for integrating generative AI into research while emphasizing human–AI collaboration to achieve radical insights.

The GenAI Future of Consumer Research

Abstract We develop a novel generative AI (GenAI) trajectory, “democratization-average trap-model collapse,” to identify data and model challenges posed by GenAI, from which we project the GenAI future of consumer research. This trajectory consists of three key phenomena: democratization broadens consumer participation, the average trap produces generic responses, and model collapse occurs when GenAI outputs lose human sensibilities. Data and model challenges arise as democratization enhances data representation while also embedding real-world biases. The average trap, caused by next-token prediction models, leads to generic outputs that lack individuality. Additionally, model collapse occurs when GenAI increasingly learns from its own outputs, amplifying machine bias and diverging from human behavior. To address these challenges, researchers can leverage democratization to study marginalized consumers and prioritize human-centered research over purely data-driven methods. The average trap can be mitigated by fine-tuning models with task-specific and marginalized consumption data while engineering responses for uniqueness. Preventing model collapse requires integrating human–machine hybrid data and applying theories of mind to realign AI with human-centric consumption. Finally, we outline three future research directions: preserving data distribution tails to support consumption democratization, countering the average trap in next-token prediction, and reversing the trajectory from democratization to model collapse.

Augmented human intelligence goes beyond the AGI mirage

This paper argues that contemporary Artificial General Intelligence (AGI) approaches face significant challenges that make Augmented Human Intelligence (AHI) a more promising and practically beneficial alternative. Drawing on phenomenological insights from Peter-Paul Verbeek’s technological mediation theory and comprehensive empirical evidence from decades of AI development, we argue that current AGI projects encounter recurring difficulties that may stem from attempting to replace rather than enhance human intelligence. Through analysis of mediation theory’s core concepts, systematic examination of recent AI performance data, and comprehensive review of human–AI collaboration studies, we show why augmentation approaches consistently outperform replacement attempts across domains requiring creativity, judgment, and contextual understanding. Prioritizing sophisticated AHI development over AGI pursuit represents not a compromise but a fundamental reorientation toward more effective and ethically sound approaches to artificial intelligence that better serve human flourishing.

The Consumer AI Revolution Won’t Be Technical. It’ll Be Emotional.

In technology, the obvious revolutions often come last.

On Personal AI — Osaurus

A thesis on consumer AI — what it should be, what's missing, and what we're building with Osaurus.

Agents First

Every product is getting a second customer — the human who pays, and the agent who decides. A design framework for building products that AI agents can use as primary consumers.

Study Finds Consumers Are Actively Turned Off by Products That Use AI

Researchers have found that including the words "artificial intelligence" in product marketing is a major turn-off for consumers.

AI Behavioral Science

We outline a foundation for a new field of ``AI Behavioral Science,'' covering three perspectives. First, as AI becomes ubiquitous and is increasingly proprietary and opaque, it becomes vital to develop techniques for assessing AI behavior. We outline how tools developed to assess people's behaviors by social scientists can be used to assess and infer AI's behaviors biases, tendencies, and heuristics. Second, we also discuss how AI can change the ways in which we learn about human behavior. Beyond its computational power, AI offers new techniques for simulating, inferring, and predicting human behaviors that we outline and discuss. Third, as humans and AI are interacting in increasingly complex and intertwined systems, we need to understand the implications for the resulting economic and political outcomes. We outline issues that are increasingly pressing concerning the future of human-AI interactions and potential changes and disruptions that can ensue.

Reality Roundtable #20 — Hacking Human Attachment: The Loneliness Crisis, Cognitive Atrophy, and Other Personal Dangers of AI - The Great Simplification

Mainstream conversations about artificial intelligence tend to center around the technology’s economic and large-scale impacts. Yet it’s at the individual level where we’re seeing AI’s most potent effects, and they may not be what you think. Even in the limited time that AI chatbots have been publicly available (like Claude, ChatGPT, Perplexity, etc.), studies show that our increasing reliance on them wears down our ability to think and communicate effectively, and even erodes our capacity to nurture healthy attachments to others. In essence, AI is atrophying the skills that sit at the core of what it means to be human. Can we as a society pause to consider the risks this technology poses to our well-being, or will we keep barreling forward with its development until it’s too late?

Personal Superintelligence

Explore Meta's vision of personal superintelligence, where AI empowers individuals to achieve their goals, create, connect, and lead fulfilling lives. Insights from Mark Zuckerberg on the future of AI and human empowerment.

Anthropomorphism in AI: hype and fallacy

This essay focuses on anthropomorphism as both a form of hype and fallacy. As a form of hype, anthropomorphism is shown to exaggerate AI capabilities and performance by attributing human-like traits to systems that do not possess them. As a fallacy, anthropomorphism is shown to distort moral judgments about AI, such as those concerning its moral character and status, as well as judgments of responsibility and trust. By focusing on these two dimensions of anthropomorphism in AI, the essay highlights negative ethical consequences of the phenomenon in this field.