







Explorer of uncharted spaces. Twice voted in the UKTech50, Judge in Nesta's Open Banking… · Experience: SWARDLEY MAPS LTD · Education: University of Cambridge · Location: Burmarsh · 500+ connections on LinkedIn. View Simon Wardley’s profile on LinkedIn, a professional community of 1 billion members.
Wardley map
A Wardley map is a map for business strategy.[1] Components are positioned within a value chain and anchored by the user need, with movement described by an evolution axis.[2] Wardley maps are named after Simon Wardley who created the technique at Fotango in 2005 having created the evolutionary framing the previous year.[3][4] The technique was further developed within Canonical UK between 2008 and 2010[5][independent source needed] and components of mapping can be found in the "Better for Less" paper published in 2010.[6]
How to organise your teams - Wardley Maps
The dangerous path to Explorers, Villagers and Town Planners — by Simon Wardley.

Your Wardley Maps Belong in Git: What Mermaid Support Changes
For most of the last decade, Wardley Maps lived in three places: a whiteboard, a PNG screenshot in a deck, and (if you were lucky) an OnlineWardleyMaps link buried in a wiki. None of those locations made the map useful to a team beyond the workshop it came out of.
A Strategy and Wardley Mapping Primer
If you're doing strategic work, think in terms of evolutionary flow — and learn to draw fast-and-dirty Wardley maps.

Spime Script?
The rants and raves of Simon Wardley on Evolution, Technology, Economics and Business
The continued search for Spime Script
The rants and raves of Simon Wardley on Evolution, Technology, Economics and Business

Wardley Maps & Pace Layering for Senior Tech Leads and Engineering Leaders
Intro to both tools, why they exist, how they overlap and pragmatic tips how to use them and when

In search of Spime Script ...
The rants and raves of Simon Wardley on Evolution, Technology, Economics and Business
Nowcast — Election Maps UK


Social Platform Directory
We are mapping all the social platforms in Europe. This directory is growing every day based on input from people all around Europe. It is a collective piece of work. The platforms mapped are here because someone told us about their existence or directed us to a list, where they were mentioned. All are mapped as precisely as possible based on publicly available information. Is there a platform we should know about, or some information that should be adjusted? Let us know.

Who secretly owns Britain? Map of hidden UK property owners
Explore an interactive map of nearly 100,000 UK properties owned by offshore companies. In over 40% of cases, the real owner is hidden.

Spinning on His Axel: The Right-Wing Politics of the Billionaire Businessman Taking Over the Telegraph
Julian Petley investigates what really motivates the German media mogul taking over Britain's leading conservative broadsheet

Digital Sanctuaries Mimic a Sense of Community and Belonging. Do They Succeed? | Highbrow Magazine
Discord channels have become the new salons; group chats are our bowling alleys.

I said I was busy. I’m the dev behind byline.pub, now live in beta (rough BETA 😉). I've added my books. I’m building it on the AT Protocol because I think indie authors deserve a better public home for their work than scattered links and platform profiles. I’d love your feedback: byline.pub
byline.pub is now live in beta
byline.pub