Apple's most affordable MacBook ever appears to be a resounding hit with customers, based on comments shared by CEO Tim Cook this week. On an earnings call on Thursday, Cook said that customer response to the MacBook Neo has been "off the charts" since the laptop was unveiled in March. "We could not be happier with how things are going at the moment," he said.
Apple’s $599 MacBook Neo boosts laptop repairability
Multiple teardowns and Apple’s own repair documentation suggest the new $599 MacBook Neo is unusually easy to service for a modern Apple laptop. Inside, the layout is simplified and comes apart quickly with standard Torx screws. Reviewers point to modular, swappable parts—USB‑C ports, speakers, and the headphone jack—plus a battery secured with screws instead of the strong adhesives and tapes that have complicated many prior Mac repairs. One standout change: the keyboard is replaceable as its own part, rather than forcing a swap of the entire “top case” assembly. That shift could cut both downtime and parts costs for common failures. Several outlets frame the Neo as Apple leaning further into Self Service Repair—and responding to broader right‑to‑repair pressure—which could be welcome for schools, businesses, and anyone trying to keep a budget laptop running longer instead of replacing it.
Alex Cheema on Twitter / X
4 x M5 Max MacBooks clustered with RDMA:512GB @ 2456GB/s, $20k, 560W, quiet.Find me a better deal, that I can buy today. https://t.co/pWZsHnv0Kl— Alex Cheema (@alexocheema) May 13, 2026
DHH on Twitter / X
Going to double down on the MacBook mission with Omarchy. We almost have perfect coverage for the vintage Intel era going from 2009-2020. There's a straight shot to get the M1 and M2 machines going too, even if it's a lot more work. But we'll do the work. We'll fix everything.— DHH (@dhh) August 22, 2026
2024 MacBook Air review: Dawn of the AI laptop
Apple's new laptop is one of the first pitching itself as being ideal for AI. Soon it'll have plenty of company.
Alex Cheema on Twitter / X
It’s kind of crazy but the shitstorm of supply chain issues has created a new best-in-class local AI deployment: M5 Max MacBook clusters.- The memory unit economics are great - each MacBook has 128GB @ 614GB/s for $5k- M5 Max added tensor cores (Apple Neural Accelerators) with… https://t.co/f8STQ0tLZs pic.twitter.com/FLm3oOnyEl— Alex Cheema (@alexocheema) May 14, 2026
Apple CEO Tim Cook Responds to Retirement Rumors
In an interview with Good Morning America's Michael Strahan this week, Apple's CEO Tim Cook responded to rumors about his potential retirement. Cook said the idea that he wants to step back at Apple is merely "a rumor". Cook did not explicitly confirm or deny that he will be stepping down as CEO any time soon, but he said "I can't imagine life without Apple". The full interview clip is available on YouTube below.
Protected by its moat, Apple has time to get AI right
Best of all, the hardware it sells today will run whatever Apple comes up with.
Apple's Student Discount
Apple Design on Twitter / X
iPhone 17 Pro has MORE GRAPHICS POWER than M2 MacBook Air.. this is just BONKERS 🤯 pic.twitter.com/8y6UMNFj82— Apple Design (@TheAppleDesign) September 10, 2025
The most brilliant move in corporate history?
In a bold departure from its Big Tech peers, Apple sidestepped the $650 billion AI infrastructure spending frenzy, a move likened to opting out of purchasing the US Navy annually. While Amazon, Goo…
Paul Rony on Twitter / X
As models gets better and better, running them half-on-a-datacenter-half-on-a-laptop becomes less practical every day. That’s why we think that each user now needs its own machine, ready to do your best work.— Paul Rony (@Paul_Rony) August 21, 2026
Tim Cook stepping down in September, John Ternus confirmed as next Apple CEO
Apple CEO Tim Cook is stepping down, and John Ternus is taking over. The CEO transition has quietly been underway...
Is Apple Security a MYTH?
Apple’s Heir Apparent Steps Into the Spotlight
Interviews with Apple insiders reveal a growing consensus that John Ternus is the leading contender to become the company’s next CEO
Apple Turnaround
I spend a lot of time thinking about what Apple should be doing differently. I wrote Apple Turnover because so many of my notions kept running into a dead end: I could no longer bring myself to believe Apple would do these things without a change in leadership.
MacBook Air (M1, 2020) - Tech Specs - Apple Support
13.3-inch (diagonal) LED-backlit display with IPS technology; 2560-by-1600 native resolution at 227 pixels per inch with support for millions of colors