You've probably heard the term "Developer Relations," but what does this actually mean, and more importantly, why should you care? In this blogpost, I explain the difference between Advocates, Evangelists, and Avocados, as well as help you understand how to interact with this new
What is developer relations?
The introduction to what developer relations is and why companies invest in it.
Paths to business value in Developer Relations
DevRel is not content creation, but centred on helping developers solve problems and build better software through building real apps with real users.
The DevRel Path to Success: Awareness, Enablement, Engagement — Mary Thengvall - Community Builder
Whether you’re trying to figure out what type of Developer Relations professional to hire or trying to decide which of your team members is responsible for which tasks, having a clear framework with which to divide the responsibilities and focus our work is important. In this blogpost we’ll talk abo
Recruiting your first Developer Advocate: The first email | Taylor Barnett-Torabi
Some thoughts on emails I've gotten about Developer Advocate and Developer Relations jobs and what I want to see
Guide to Incrementals/Appeal to Developers | The Paper Pilot
The Paper Pilot's digital garden of thoughts on philosophy, politics, and sociology
DevRel Qualified Leads: Repurposing a Common Business Metrics to Prove Value — Mary Thengvall - Community Builder
What if Developer Relations professionals are the best equipped to deliver on a company’s most important metric? In this post, I present the idea of DevRel Qualified Leads. By expanding the definition of a qualified lead, you’ll be able to use your relationship-building skills to prove your team’s b
When Software Took the Word 'Social'
Nerds Don't Respond To Marketing; Try Technical Documentation Instead | HackerNoon
Technical documentation is the key to marketing to web developers. Developer relations use documentation all the time as a way to connect to their community.
The Local Relational Technologist
Who can we rely on for meaningful software in our communities?
Community relations, management, design, and governance
These four words mean different things, and frequently call for different talents and skillsets used by different people. And yet, they seem to get used interchangeably, and lumped into one person&…
The Product-Minded Software Engineer
Product-minded engineers are developers with lots of interest in the product itself. They want to understand why decisions are made, how people use the product, and love to be involved in making product decisions. They're someone who would likely make a good product manager if they ever decide
Barefoot Developers
The Paper Pilot's digital garden of thoughts on philosophy, politics, and sociology. Reading time: ~2 minute read | Published: Mar 17, 2025 | Updated: Oct 4, 2026
Aaron Boodman on Twitter / X
There is this tension in dev tooling right now: Lots of people want to self-host, and not depend on a service. Lots of people also want the vibes of open source - being part of an open development community, having the code, etc.But builders still need to make a living...— Aaron Boodman (@aboodman) January 23, 2024
Relational Tech Project — Build what we need
Many of us wish our neighborhoods were more connected. We want to live in neighborhoods where we learn from the creativity, care, and skills of our neighbors — and share our gifts too.
Ecosystem Mapping — Open Tech Strategies | Blog
All the power of open source comes from throwing in with your neighbors, even the neighbors you don't like very much. For most projects, the main reason to get involved in open source is to create productive relations with as many participants as possible, including rivals. Doing this well requires understanding who is in your ecosystem and how they relate to each other.