How to talk to customers & learn if your business is a good idea when everyone is lying to you.
Private data: developing a rubric for success - Paul's Leaflets
What will an effective solution look like?
Customer Discovery: in 4 steps from Idea to Validated Product [Guide] - Gust de Backer
You have an idea for a business. But... You don't want to build a business based on assumptions. Instead, you want to build a business based on validated assumptions so you're not just going to throw money away. I'm going to explain to you how the Customer Discovery phase of the Customer Development Process can be used to validate your…
The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg
A young woman walks into a laboratory. Over the past two years, she has transformed almost every ...
Clay Christensen: The Jobs to be Done Theory
Proof of Work - The Marshmallow Test got a response. Now the real test begins.
After my critique of Bluesky's 2026 Report resonated across the Atmosphere, the company's new interim CEO reached out. We talked about what went wrong, what collaboration should look like, and why private data is the next test of whether the words match the work.
Proof of Work - The Marshmallow Test got a response. Now the real test begins.
After my critique of Bluesky's 2026 Report resonated across the Atmosphere, the company's new interim CEO reached out. We talked about what went wrong, what collaboration should look like, and why private data is the next test of whether the words match the work.
Lecture 16 - How to Run a User Interview (Emmett Shear)
The Customer Discovery Handbook
This is a practioner's guide to conducting design research on personas, needfinding, value, and usability.
How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did
Target has perfected the technique of analyzing consumers' shopping habits to figure out who's pregnant. How can they send customers congratulatory coupons without freaking them out?
Debunking the science of advertising
We delve into the world of advertising, worth hundreds of billions of dollars annually, to find out if it's really even that effective. A collection with 3 stories from The Correspondent.
How To Validate Product Ideas Before (And After) Building Them
People spend too much time writing software relative to speaking to potential customers, prior to launching and after it. Reversing that is a win.
On Bullshit
Over one million copies sold worldwideThe international and #1 New York Times bestsellerThe anniversary edition of the acclaimed book that reveals why bullshit is more dangerous than lying
New paradigm for psychology just dropped
OR: the ideas your mother warned you about
Everyone Is Lying To You For Money
The Forge present Ben McKenzie's, Everyone Is Lying to You for Money where he explores cryptocurrency in his directorial debut, moving from curiosity to exposing harsh truths. His documentary both educates and entertains while delivering a powerful critique of the crypto world.
Testing data quality effectively
Learn how focusing on user value and trust gives you a clearer, more effective way to test data quality
Canadian Business - How to Do Business Better
Meet the new CB—not your parents' business magazine