A curated mix of brand identities, digital design, and experiments - crafted with clarity and taste, reflecting my approach to design.
DesignABetterBusiness.tools | Tool Overview
Search and download all of the tools from the book Design A Better Business
BIS Publishers | Convivial Toolbox
This book introduces an emerging domain of design research that is of immense interest today: Generative design research. This is an approach to bring ...
Tynan Purdy
A design thinker and builder bringing rigor and craft to strategy and products.
THE BRAND GAP — MARTY NEUMEIER
How to bridge the distance between business strategy and design
Design Thinking
In the past, design has most often occurred fairly far downstream in the development process and has focused on making new products aesthetically attractive or enhancing brand perception through smart, evocative advertising. Today, as innovation’s terrain expands to encompass human-centered processes and services as well as products, companies are asking designers to create ideas rather than to simply dress them up. Brown, the CEO and president of the innovation and design firm IDEO, is a leading proponent of design thinking—a method of meeting people’s needs and desires in a technologically feasible and strategically viable way. In this article he offers several intriguing examples of the discipline at work. One involves a collaboration between frontline employees from health care provider Kaiser Permanente and Brown’s firm to reengineer nursing-staff shift changes at four Kaiser hospitals. Close observation of actual shift changes, combined with brainstorming and rapid prototyping, produced new procedures and software that radically streamlined information exchange between shifts. The result was more time for nursing, better-informed patient care, and a happier nursing staff. Another involves the Japanese bicycle components manufacturer Shimano, which worked with IDEO to learn why 90% of American adults don’t ride bikes. The interdisciplinary project team discovered that intimidating retail experiences, the complexity and cost of sophisticated bikes, and the danger of cycling on heavily trafficked roads had overshadowed people’s happy memories of childhood biking. So the team created a brand concept—“Coasting”—to describe a whole new category of biking and developed new in-store retailing strategies, a public relations campaign to identify safe places to cycle, and a reference design to inspire designers at the companies that went on to manufacture Coasting bikes. [hbr_brightcove id=”4443548301001″]
Product Design Psychology by Wouter de Bres
Understand the minds you design for and the mind you design with.
Design System | TanStack
The TanStack Design System — living design tokens and components.
Designs for the pluriverse: radical interdependence, autonomy, and the making of worlds
"Arturo Escobar presents a new vision of design theory by arguing for the creation of what he calls 'autonomous design'--a design practice aimed at channeling design's world-making capacity toward ways of being and doing that are deeply attuned to justice and the Earth"--Publisher description
Content Design, second edition - Paperback and eBook bundle
We work with organisations, big and small, to transform their content and help them succeed.
Foliobin by Nikita Petrov
A curated gallery of portfolios by the designers behind products you use — Anthropic, Figma, OpenAI, Spotify and more. Video previews, AI search.
The A.I.-Design Aesthetic That’s Taking Over the Internet
How Anthropic’s new tool, Claude Design, is creating overnight web-design clichés.
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