Field Studies

Why Field-Study Sessions Go Wrong: 5 Recommendations

Stay focused and avoid long complaint sessions during a field study by communicating the purpose of the visit early on, maintaining the partnership relationship with participants, and looking for concrete examples over abstract generalizations.

Field Experimentation in Marketing Research

Despite increasing efforts to encourage the adoption of field experiments in marketing research (e.g., Campbell 1969 ; Cialdini 1980 ; Li et al. 2015 ), the majority of scholars continue to rely primarily on laboratory studies ( Cialdini 2009 ). For example, of the 50 articles published in Journal of Marketing Research in 2013, only three (6%) were based on field experiments. The goal of this article is to motivate a methodological shift in marketing research and increase the proportion of empirical findings obtained using field experiments. The author begins by making a case for field experiments and offers a description of their defining features. She then demonstrates the unique value that field experiments can offer and concludes with a discussion of key considerations that researchers should be mindful of when designing, planning, and running field experiments.

Where are the field builders?

Appreciating the unsung heroes of technoscience.

How and When to Involve Crowds in Scientific Research - The Book

This book explores how millions of people can significantly contribute to scientific research. Discover main elements, authors, and who this book is for and why.

Contextual Inquiry: Inspire Design by Observing and Interviewing Users in Their Context

Through observation and collaborative interpretation, contextual inquiry uncovers hidden insights about customer’s work that may not be available through other research methods.

Gazing Back at the Surveillance Cameras That Watch Us (Published 2018)

These photographers explored the implications of a culture of pervasive monitoring.

Civic, Citizen and Grassroots Science: Towards a Transformative Scientific Research Model | Request PDF

Request PDF | On Jan 1, 2013, Jessica McCallum Breen and others published Civic, Citizen and Grassroots Science: Towards a Transformative Scientific Research Model | Find, read and cite all the research you need on ResearchGate

Researcher Map · alphaXiv | alphaXiv

Explore the researchers on alphaXiv on an interactive field map — drag to pan, scroll to zoom, hover for details.

The Archivist Within – The Matrix is my Office

Twitter played a significant community role for me when I first started out in my career. Over the course of several years working in developer relations at Microsoft, focused on virtual and augmented reality, I developed a strong network of people who regularly engaged with my work (and I theirs) in a frequent and low-stakes manner. It was a (relatively) safe way to interact with people in an extended field, and I made several close friends on the platform whose work continues to influence me today.

Care as methodology

On being a researcher in the strategy industry. And reflections on how care becomes a valuable scarcity in a world where speed and ego erode the sincerity of knowledge.

How and When to Involve Crowds in Scientific Research | James Evans

The lone academic in a basement lab is an endangered species. Years ago I asked Paul Ginsparg, who founded arXiv, what features his machine-learning filter used to flag speculative submissions. The top three: single-authored, submitted on a weekend, and heavy citation of Newton and Einstein. Science is a contact sport now. Marion Poetz and Henry Sauermann's How and When to Involve Crowds in Scientific Research (https://lnkd.in/g5pwVbfD) is the field manual. What crowds can do: Volume. Zooniverse mobilizes 2.7 million people to classify galaxies and court records. Galaxy Zoo's co-founder hand-classified 50,000 galaxies in one week before concluding that isolation would break him. Reach. NASA spent years failing to predict solar flares, then broadcast the problem. The winner was a semi-retired radio engineer in rural New Hampshire who swapped satellite data for radio data. Experience. Patients and caregivers asked to generate research questions produced 826 that scientists had missed, including the link between aging and wound healing. Bench-to-bedside runs backward. One caution the book underplays: an open call is not an inclusive one. Participation costs in time, money, and access screen people out. Self-selection can narrow the very diversity that makes crowds thrive. As AI floods the labor supply of routine, homogeneous cognition, human crowds become more valuable, not less. Machines process. People notice what nobody thought to ask. Check out my review @ https://lnkd.in/gkzvWrRC and the book @ https://lnkd.in/g5pwVbfD!

Address research questions fast • Gems

Your qualitative study in one place, enhanced by AI.

Study Guide: One Day, Everyone Will Have Always Been Ag…

Analyzing literature can be hard — we make it easy! Thi…