Muse is having a moment

People don't buy who they are. They buy who they want to become.

Why the most successful brands build against a muse, not a demographic

Muse, Meta’s New Personal AI Agent, Needs You to Trust It

Designed to compete with OpenClaw and Instinct, the company says Muse can do everything from sell your car to book you a plane ticket.

How We Designed Muse

For us, Muse gives us back the scarcest thing we have: time with the people we love.

Meta’s Mass Data Collection Is Not A-Muse-ing

At the beginning of September, Meta launched Muse, a “personal AI agent” marketed to collect as much data as possible assist users with whatever tasks they request or enable. Suggested uses in the initial release include filling out forms, negotiating on the user’s behalf, and responding to emails. Almost immediately, concerns over Muse have exploded, and many people have questioned whether this new release is really just another of Meta’s ploys to scoop up as much personal data as possible.

Introducing Muse: The World’s First Personal AI Agent Built for Everyone

Muse is a secure, private personal AI agent that proactively helps people meet their goals and suggests ideas.

Muse Creates Detailed Profiles of All Your Friends and Family

Millions have downloaded Meta’s AI agent Muse. But getting it to do your bidding comes with privacy costs.

Muse Spark 1.3 (max) - Intelligence, Performance & Price Analysis | Artificial Analysis

Analysis of Meta's Muse Spark 1.3 (max) and comparison to other AI models across key metrics including quality, price, performance (tokens per second & time to first token), context window & more.

Muse social handles taken over by Meta’s new AI agent

Meta’s Muse AI agent appears to have taken the band’s Instagram and X handles, moving Muse to @museband. See what remains unclear

Muse social handles taken over by Meta’s new AI agent

Meta’s Muse AI agent appears to have taken the band’s Instagram and X handles, moving Muse to @museband. See what remains unclear

Muse: Meta's personal AI agent, features & capabilities

Meet Muse, Meta's personal AI agent. Learn what it can do across everyday tasks, how it works, and how it helps you get more done.

Muse Spark 1.3 (xhigh) - Intelligence, Performance & Price Analysis | Artificial Analysis

Analysis of Meta's Muse Spark 1.3 (xhigh) and comparison to other AI models across key metrics including quality, price, performance (tokens per second & time to first token), context window & more.

Mark Zuckerberg on Twitter / X

Opening access for developers to build Muse connectors. You bring the API -- Muse brings the agent, the browser, and the context of what the person actually wants. People reach your service just by asking for it, and their agent takes it from there.New connectors are live… pic.twitter.com/EfXqF0xf0u— Mark Zuckerberg (@finkd) September 18, 2026

Project MUSE - Technology and Below-the-Line Labor in the Copyfight over Intellectual Property

Project MUSE promotes the creation and dissemination of essential humanities and social science resources through collaboration with libraries, publishers, and scholars worldwide. Forged from a partnership between a university press and a library, Project MUSE is a trusted part of the academic and scholarly community it serves.