







Most strategies don't fail because they were wrong. They fail because the world moved and the strategy didn't. Here is how I combine John Boyd's OODA loop with Richard Rumelt's strategy kernel to build strategy that keeps learning.
Having no Strategy is a Strategy in Ottawa
What I said at my recent keynote for the Ottawa Tech Investment Summit — and what the government said three days later.


Tools for thought in your OODA loop
The unreasonable effectiveness of getting oriented

Patterns of Strategy
Patterns of Strategy shows how the strategic fit between organisations drives strategic direction. It is essential reading for those who wish to understand how to manoeuvre their organisation to change its strategic fit to their advantage. The 80 ‘patterns’ of strategy help you explore options for collaboration and competition within your strategic ecosystem. A practical and authoritative guide, you can use it to plan and navigate your strategic future.

Playing to Win: How Strategy Really Works
How Strategy Really Works. This approach grew out of the strategy practice at Monitor Company and subsequently became the standard process at P&G.

Knowing When to Stop: The Art of Making a Loop Converge | Andreessen Horowitz
The systems that matter will not be the ones that can keep going. They all can.

Barbell strategy
In finance, a barbell strategy is formed when a trader invests in long- and short-duration bonds, but does not invest in intermediate-duration bonds. This strategy is useful when interest rates are rising; as the short term maturities are rolled over they receive a higher interest rate, raising the value.[1] A contrasting strategy is the bullet strategy, which involves investing only in intermediate-term bonds.

Strategy in four worlds
Different environments require different survival strategies

A Strategy and Wardley Mapping Primer
If you're doing strategic work, think in terms of evolutionary flow — and learn to draw fast-and-dirty Wardley maps.

The Strategic Foresight Book — IFRC Solferino Academy
Ready to shape the future? Download the Foresight Book This book will help you engage with uncertainty, navigate complex challenges, and build more resilient organisations and communities.


3 tactics for leading a team through uncertainty
Lessons learned leading a team through a bumpy acquisition.


The Expert Trap and the Next War
what forecasting failure tells us about the future
