







The Level restores balance to the news. Every story has two sides to it. Toggle back and forth, then form your own opinion.

Five Things You Notice When You Quit the News
I grew up believing that following the news makes you a better citizen. Eight years after having quit, that idea now seems ridiculous—that consuming a particularly unimaginative information produ...
Opinion | A website wanted to restore trust in the media. It’s actually a political operation.
Do you really know where your news comes from?

Show your work: The new terms for trust in journalism - PressThink
The transparency movement has finally come of age. Power has shifted to the users. Their trust has to be earned in different ways now.

The Death Of Local News Is Making Us Dumber And More Divided
There’s a steep price to pay for mindless media consolidation and the elimination of quality, local reporting, according to a new study.

Push journalism vs. pull journalism
Let's experiment with making news products so relevant that people pull them into their lives


Why ‘Flooding the Zone’ Works for Trump - Dame Magazine
Trump’s allies openly described a strategy to overwhelm the press with simultaneous crises. The structure of modern journalism makes it work

The death of the newsfeed — Benedict Evans
What do we do now that there’s more in the newsfeed than we can possibly read? Can the algorithmic sample ever actually work, or do we swing back to 1:1 messaging? How do Stories rebundle that? And what happens to all the traffic that the newsfeed provides?
When everything is news, nothing is news
Thoughtlessly repeating PR talking points and sharing guesswork as rumor is creating a trust problem.

Changes to the Facebook Algorithm Decreased News Visibility Between 2021-2024
Platforms, especially Facebook, are primary news sources in the US. In its widely criticized "War on News," Meta algorithmically deprioritized news and political content. We use data from 40 news organizations (5,243,302 Facebook posts, 7,875,372,958 user reactions) and 21 non-news pages (396,468 posts; 1,909,088,308 reactions) between January 1, 2016 and February 13, 2025 to examine how these changes influenced news visibility on the platform. Reactions to news declined by 78% between 2021 and 2024 while reactions to non-news pages increased, indicating targeted suppression of news visibility. Low-quality sources were especially suppressed, yet the 2025 end to "War on News" increased user reactions to news, especially low-quality ones. These changes do not reflect decreased news supply, Facebook user base, or interest in news over this period.

A sneak peak at power mapping, 2073’s top innovation
"What if every piece of journalism helped the public understand whether old or new power dynamics and values were at play?"

The Growth and Impact of Cable News
Cable news has had a tremendous impact on how people consume news. We discuss the growth and impact of cable news including the good, bad and downright ugly.

The Substackerati
Did a newsletter company create a more equitable media system—or replicate the flaws of the old one?

A serious problem the news industry does not talk about
Ask anyone working in a newsroom what they think of their audience, and you’ll hear a variety of answers. Over the past couple of years…
