Find one customer that is funny and motivating to work with, and learn about all their problems, select one and solve it. Simple.
Building what customers need, not just what they ask for - Linear
Notes from our product team on building the tools we use every day.
Bob Moesta - Jobs-to-be-Done Find Out the Why!
Ideal Customer Profile | HSBC Innovation Banking
How do you define your ideal customer profile, learn more in this article from HSBC Innovation Banking
The Mom Test by Rob Fitzpatrick
How to talk to customers & learn if your business is a good idea when everyone is lying to you.
Customer development
Customer development is a formal methodology for building startups and new corporate ventures. It is one of the three parts that make up a lean startup (business model design, customer development, agile engineering).[1]
Customer Discovery: in 4 steps from Idea to Validated Product [Guide] - Gust de Backer
You have an idea for a business. But... You don't want to build a business based on assumptions. Instead, you want to build a business based on validated assumptions so you're not just going to throw money away. I'm going to explain to you how the Customer Discovery phase of the Customer Development Process can be used to validate your…
Great creative work is usually the product of a single person
The Customer Discovery Handbook
This is a practioner's guide to conducting design research on personas, needfinding, value, and usability.
Orchestrating Experiences By Chris Risdon & Patrick Quattlebaum
Create seamless customer experiences in complex environments with Orchestrating Experiences. Learn collaborative design strategies for tackling multi-channel challenges.
How to Build Your Ideal Customer Profile Template (+9 Examples)
There are tons of acronyms in marketing, but few are as overused and misunderstood as this one: ICP. Way too often, it’s reduced to something very generic and simple: “B2B software companies with 50–200 employees.”
How to Build Your Ideal Customer Profile Template (+9 Examples)
There are tons of acronyms in marketing, but few are as overused and misunderstood as this one: ICP. Way too often, it’s reduced to something very generic and simple: “B2B software companies with 50–200 employees.”
How to Build Your Ideal Customer Profile Template (+9 Examples)
There are tons of acronyms in marketing, but few are as overused and misunderstood as this one: ICP. Way too often, it’s reduced to something very generic and simple: “B2B software companies with 50–200 employees.”
How to Build Your Ideal Customer Profile Template (+9 Examples)
There are tons of acronyms in marketing, but few are as overused and misunderstood as this one: ICP. Way too often, it’s reduced to something very generic and simple: “B2B software companies with 50–200 employees.”
How to Build Your Ideal Customer Profile Template (+9 Examples)
There are tons of acronyms in marketing, but few are as overused and misunderstood as this one: ICP. Way too often, it’s reduced to something very generic and simple: “B2B software companies with 50–200 employees.”
How to Build Your Ideal Customer Profile Template (+9 Examples)
There are tons of acronyms in marketing, but few are as overused and misunderstood as this one: ICP. Way too often, it’s reduced to something very generic and simple: “B2B software companies with 50–200 employees.”