And 34% of shoppers now use the tech
Research Report 6: Agentic Shopping is Complicated and Contingent
This is the sixth in a series of short reports that help business, education, and policy leaders understand the technical details of working with AI through rig
The Consumer AI Revolution Won’t Be Technical. It’ll Be Emotional.
In technology, the obvious revolutions often come last.
State of AI 2026 | The Industry-Defining Report
Explore how AI is shaping the digital economy in 2026, with 80+ pages of data on ad spend, app downloads, web behavior, user demographics, and so much more.
Study Finds Consumers Are Actively Turned Off by Products That Use AI
Researchers have found that including the words "artificial intelligence" in product marketing is a major turn-off for consumers.
AI is Creating Peak Software, Media is the Best Analogy
Let's learn more about the world's most important manufactured product. Meaningful insight, timely analysis, and an occasional investment idea.
AI Is a Waste of Time
The newest AI tools are accelerating basic research and scaring the general public. But many people are simply using them as toys.
AI costs how much? GitHub Copilot users react to new usage-based pricing system.
Some report burning through their whole monthly "AI credit" allotment in a single day.
AI is now unpopular. That may not make a difference.
A Collectivist, Economic Perspective on AI
Information technology is in the midst of a revolution in which omnipresent data collection and machine learning are impacting the human world as never before. The word ``intelligence'' is being...
AI Economy Institute - Microsoft Research
The AI Economy Institute (AIEI) is Microsoft’s flagship think tank dedicated to shaping an inclusive, trustworthy AI economy. We building a network of scholars and convening that network with our subject matter experts to explore how artificial intelligence is transforming work, education, and productivity – and making this knowledge base available to policy-makers, educators, and […]
Future - The AI Tipping Point
Learn more about the latest advancements in the field of artificial intelligence over the last six months, from new innovative AI tools and services to how these are shaping consumers' online behavior.
The Economy Has Spoken: Stuff That’s AI-Generated Has Almost Zero Value
3D assets marketplace CGTrader is being flooded by AI slop, but nobody is buying it, suggesting AI isn't "repricing the market."
AI Agents Are Taking Over: And That’s Good For Business
Autonomous AI societies are transforming commerce with self-governing, agent-driven systems, redefining the future of business through collaborative intelligence.
AI Agents Will Become the New UI, and Apps Take a Backseat
For decades, screens, keyboards, and structured applications have shaped our relationship with technology. People learned how to interact with computers
Nobody Wants to Pay for Your AI
AI is everywhere today. It writes social posts, suggests email replies, recommends your next binge-watch, and quietly powers tools you use without even noticing.
