Nvidia’s Indirect Emissions Risen 725% Since 2020: greenwashing tactics and hidden emissions FROM NVIDIA revealed in new research - Green Web Foundation

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In Deep

The numbers are simply mind-blowing: up to £264 billion for a climate “solution” that will increase emissions. Has the government lost its mind?

greenwashing

Greenwashing refers to false claims that a product or activity is environmentally friendly, especially when the claims are made by corporate PR and marketing divisions. Unintentional greenwashing may take place when an unjustified belief of environmental friendliness is actively maintained by well-intended people.

Social Influence and Action — Jen Christiansen

I’m wary of climate solutions that are hyper focused on the action of individuals as opposed to systems and corporations. Do you experience carbon footprint guilt every time you board a plane to visit family too? Well, that whole schema was a product of the PR firm Ogilvy & Mather for British Petroleum. It was an effort to shift focus away from oil companies and onto individual responsibility to lower greenhouse gas emissions. For more, read “The carbon footprint sham” by Mark Kaufman for Mashable in 2021, and “Big oil coined ‘carbon footprints’ to blame us for their greed. Keep them on the hook” by Rebecca Solnit for The Guardian.    

Green Software Foundation — Building a Sustainable Digital Future

The Green Software Foundation is a non-profit creating a trusted ecosystem of people, standards, tooling, and best practices for building green software.

Trump’s EPA Will Let Power Companies Unleash Unlimited Greenhouse Gas Pollution

Trump's EPA announced new changes that will eliminate federal limits on greenhouse gas emissions produced by power plants.

AI’s climate impact is much smaller than many feared

New findings challenge the widespread belief that AI is an environmental villain. By analyzing U.S. economic data and AI usage across industries, researchers discovered that AI’s energy consumption—while significant locally—barely registers at national or global scales. Even more surprising, AI could help accelerate green technologies rather than hinder them.

How Trump and Nvidia’s C.E.O. Became Partners on the International Stage

Over the last 10 months, President Trump has become close with Jensen Huang, Nvidia’s chief executive, as the company’s chips have become a tool in trade and peace talks.

We did the math on AI’s energy footprint. Here’s the story you haven’t heard.

The emissions from individual AI text, image, and video queries seem small—until you add up what the industry isn’t tracking and consider where it’s heading next.

The New Geopolitics Of The Green Transition

The only path forward for tackling the climate crisis hinges on cooperative industrial strategies to coordinate clean energy investment and infrastructure development.

Trudeau’s Orwellian logic: We reduce emissions by increasing them

George Orwell once suggested that politicians be required to publicly admit their untruths – at the moment they utter them. When it comes to Canada’s climate-versus-pipeline battle, this would be a great idea for our Prime Minister

Global Carbon Budget Means Canada’s Fossil Fuels a Risky Investment | The Narwhal

In its latest report the Intergovernmental Panel on Climate Change (IPCC) gave global greenhouse gas emissions a worldwide limit, know as the global

NVIDIA Isn't Enron - So What Is It?

If you enjoy this free newsletter, why not subscribe to Where's Your Ed At Premium? It's $7 a month or $70 a year, and helps support me putting out these giant free newsletters! At the end of November, NVIDIA put out an internal memo (that was leaked to Barron's reporter