Why are so many YouTubers finding themselves stressed, lonely and exhausted?
Preparing for the Creator Economy Apocalypse (with Chris Gethard)
YouTube Community goes beyond video
Your bond with your viewers is deep. You've grown up together, laughed together, and done incredible things together, from shifting attitudes about gay rights to volunteering millions of dollars toward important charitable causes. Today, we’re introducing a beta version of a new product to help strengthen the bond between you and your viewers, called YouTube Community.
the collapse of online political education is upon us
the greatest minds of our generation are wasting time making video essays about sydney sweeneys jeans, liberal influencers are taking dark money, Philosophy YouTube is crumbling & im really stressed
The Rise of Faceless YouTube Channels in 2025 — And How AI Is Powering the Revolution
In 2025, one of the fastest-growing trends on YouTube isn’t glamorous influencers, studio shoots, or high-budget productions. It’s faceless channels —
When Contributing to WordPress Full-Time Leads to Burnout
As a distributed worker, one of the toughest obstacles I face is burnout. It’s one of the reasons I took a month off from all things WordPress. According to Merriam-Webster, burnout is, ̶…
Why Everyone's A Video Essayist Now
‘Are We Participating in a Thing That Is Not Even Working?’
Chris Gethard on the end of the middle-class comedy job.
Too amused to stop? Self-control and the disengagement process on Netflix
Abstract. Consuming media entertainment often challenges recipients’ self-control. While past research related self-control almost exclusively to whether i
Is this rage bait?
Men, algorithms and how YouTube shapes media consumption
ISD's new research project explores the topics and content YouTube’s algorithm recommends to young male users.
Social media, extremism, and radicalization
Fears that YouTube recommendations radicalize users are overblown, but social media still host and profit from dubious and extremist content.
20 years in, a "professional" rollout, and only 2k streams. This was my last hurrah and I’m feeling defeated.
325 votes, 326 comments. I’m struggling to process a massive disconnect and need some perspective from other career artists. I’ve been in the…
The Retweeting Class
I have often found myself confounded by the behaviour of some people who seem impervious to reality — like the people still on X today. Here, I try to understand what grounds their epistemology and its consequences, and what that means for the rest of us. Being committed to a better future is where genuine seriousness is, and that seriousness can only be approached in a spirit of embodied, determined, relentless hope.
- YouTube
I do think this is a kind of novel problem with our current media environment - Serious people aren't good at making content, they have other things to do, but content is what drives attention. Tastemakers used to highlight the serious people but they're gone, replaced by content creators.
