Can AI responses be influenced? The SEO industry is trying

Bad news for Google — new survey shows 55% of people are now using AI instead of search engines

More users are turning to AI search for personalized responses

Google Search Changed: The Good, the Bad, and the Ugly of AI Search - Boxcar Marketing

Google Search is not longer about indexing the web, it's about being an AI assistant.

AI search answers are the fast food of your information diet – convenient and tasty, but no substitute for good nutrition

An information scientist explains that while Google’s AI Overviews and other AI search tools may look enticing, you shouldn’t rely on them to fill all your search needs.

AI search answers are the fast food of your information diet – convenient and tasty, but no substitute for good nutrition

An information scientist explains that while Google’s AI Overviews and other AI search tools may look enticing, you shouldn’t rely on them to fill all your search needs.

It Is Trivially Easy to Use Reddit to Manipulate AI Search, Research Suggests

"We show that a tiny snippet—just 13 words—of retrieved text on a UGC website like Reddit, Wikipedia, Quora, or Facebook can change AI agents to output spam / scam content pretty consistently."

Study Finds A Third of New Websites are AI-Generated

Researchers found the internet is becoming aggressively positive as AI-generated text floods the web.

The Impact of AI-Generated Text on the Internet

By mid-2025, roughly 35% of newly published websites were classified as AI-generated or AI-assisted.

Brands using AI-generated influencers to promote products on social media

Investigation finds AI content that purports to show genuine customers, prompting calls for greater transparency

What Americans See About AI Online

One month of web browsing data shows most respondents visited a search page with an AI-generated summary, but visits to in-depth content about AI were much rarer.

AI-generated responses are undermining crowdsourced research studies

Many answers to online research questions show signs of being generated by AI chatbots, raising doubts about the validity of behavioural data collected this way

Study Finds Consumers Are Actively Turned Off by Products That Use AI

Researchers have found that including the words "artificial intelligence" in product marketing is a major turn-off for consumers.

AI Search Has a Citation Problem

We compared eight AI search engines. They’re all bad at citing news.

Google v Microsoft: the battle of AI business models

The search giant’s vertically integrated approach is beginning to pay off

Nobody needs AI to search the Internet, court says in ruling against Google

Google AI Overview court loss in Germany could spell doom for AI search industry.

Google Search's guidance about AI-generated content  |  Google Search Central Blog  |  Google for Developers

In this post, we'll share more about how AI-generated content fits into our long-standing approach to show helpful content to people on Search.