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Google’s broken link to the web
With AI search results coming to the masses, the human-powered web recedes further into the background
Zero-click searches: Google’s AI tools are the culmination of its hubris
Google's first year with AI search was a wild ride. It will get wilder.
Do people click on links in Google AI summaries?
In a March 2025 analysis, Google users who encountered an AI summary were less likely to click on links to other websites than users who did not see one.
Google Search Changed: The Good, the Bad, and the Ugly of AI Search - Boxcar Marketing
Google Search is not longer about indexing the web, it's about being an AI assistant.
Learning with AI falls short compared to old-fashioned web search
Doing the mental work of connecting the dots across multiple web queries appears to help people understand the material better compared to an AI summary.
Learning with AI falls short compared to old-fashioned web search
Doing the mental work of connecting the dots across multiple web queries appears to help people understand the material better compared to an AI summary.
AI Search Has a Citation Problem
We compared eight AI search engines. They’re all bad at citing news.
AI search answers are the fast food of your information diet – convenient and tasty, but no substitute for good nutrition
An information scientist explains that while Google’s AI Overviews and other AI search tools may look enticing, you shouldn’t rely on them to fill all your search needs.
AI search answers are the fast food of your information diet – convenient and tasty, but no substitute for good nutrition
An information scientist explains that while Google’s AI Overviews and other AI search tools may look enticing, you shouldn’t rely on them to fill all your search needs.
Google’s AI search is so broken it can ‘disregard’ what you’re looking for
“If you need anything else or have a new question later, just let me know!”
Why Google’s New AI-Saturated Search Page Will Be A Disaster
Google didn’t invent full-text search of the Internet – that honor belongs to early pioneers such as WebCrawler, Lycos and AltaVista. But for the last 25 years or so, Google has…
AI is eating website traffic, websites are blocking AI – and reliable information is getting harder to find
AI has broken the economic bargain behind the web, and everybody is losing.
Google Search's guidance about AI-generated content | Google Search Central Blog | Google for Developers
In this post, we'll share more about how AI-generated content fits into our long-standing approach to show helpful content to people on Search.
Update: AI Overviews Reduce Clicks by 58%
Our latest research shows another big hit to organic traffic, thanks to AI Overviews.
