Psychologists say using willpower to achieve goals is overhyped. Here’s what actually works.
It’s the Effort That Counts: The Effect of Self-Control on Goal Progress Perceptions
Does the amount of self-control consumers must exert to choose a goal-consistent action influence their perceptions of goal progress? For example, if you choose to go to the gym when one of your favorite TV shows is on (vs. when nothing interesting is on TV), do you perceive that you have made a differential amount of progress toward your goal, despite completing the exact same workout? In eight studies (N = 7,515), the authors demonstrate that consumers perceive that they have made more progress on their goals when more (vs. less) self-control is required to choose to complete an identical goal-consistent task. This is because when consumers exert more (vs. less) self-control to choose a goal-consistent task over the goal-inconsistent alternatives, they infer higher commitment to the goal. The higher inferred commitment, in turn, leads consumers to perceive that future goal pursuit will be easier. The authors demonstrate this effect across a variety of tasks and means of exerting self-control, as well as with both hypothetical scenarios and real-behavior studies.
Self-Control and Optimal Goals: A Theoretical Analysis
Consumers set goals to achieve a variety of objectives such as losing weight, saving for retirement, and achieving better health. A large body of literature in psychology and consumer behavior shows that goals can help consumers achieve these objectives. However, there is almost no research that examines how we should set optimal goals. The purpose of this paper is to develop a parsimonious framework that examines how goals can help performance and how we should set optimal goals. We use the literature on hyperbolic discounting to model these issues. Our results show that goals can often increase performance but can also sometimes encourage procrastination. We show that some goals are worse than having no goals, even when the goals are achieved and the consumer exerts more effort because of the goal. We also find that the presence of goals can lead to myopic consumers behaving as if they were hyperopic. Our results also show that the most difficult goals should be assigned to consumers with moderate levels of motivation and self-control problems. We also find that it is sometimes optimal to set goals that are never achieved.
Self-Organizing Ideas
The goal of Subconscious is to generate self-organizing ideas. Organizing ideas through sheer force of will is difficult, and I am lazy. Luckily there may be another way. Given the right mechanisms, the right conditions, and enough energy and time, a system can self-organize.
Time-inconsistent Preferences and Consumer Self-Control
Abstract Why do consumers sometimes act against their own better judgment, engaging in behavior that is often regretted after the fact and that would have been rejected with adequate forethought? More generally, how do consumers attempt to maintain self-control in the face of time-inconsistent preferences? This article addresses consumer impatience by developing a decision-theoretic model based on reference points. The model explains how and why consumers experience sudden increases in desire for a product, increases that can result in the temporary overriding of long-term preferences. Tactics that consumers use to control their own behavior are also discussed. Consumer self-control is framed as a struggle between two psychological forces, desire and willpower. Finally, two general classes of self-control strategies are described: those that directly reduce desire, and those that overcome desire through will power.
being too ambitious is a clever form of self-sabotage
on starting, doing, being, and becoming.
Measuring Self-Control Problems
We develop a survey instrument to measure self-control problems in a sample of highly educated adults. This measure relates in the manner that theory predicts to liquid wealth accumulation and personality measures. Yet while self-control problems are typically seen as resulting in overconsumption and low wealth, we identify a significant group who underconsume and thereby accumulate high levels of wealth. In addition, self-control problems are smaller in scale for older than for younger respondents. Those who put money aside in retirement accounts may be delaying access to a point at which self-control problems are no longer important. (JEL D12, D14)
Effects of Stroop task duration on subsequent cognitive and physical performance
The strength model of self-control purports to explain why brief cognitive response inhibition tasks impair subsequent isometric handgrip endurance. A…
Chasing life goals is a recipe for disaster – so try these tiny experiments instead
Whether its our careers, health or relationships, we often set the bar too high and end up feeling disappointed when it doesn’t work out. Try this new way of thinking … and you may just see some real results
Why efficiency is dangerous and slowing down makes life better | Psyche Ideas
The urge to do everything faster and better is risky. Far wiser to do what’s good enough for the range of possible futures
How the Brain Uses Glucose to Fuel Self-Control
The brain requires tons of energy—and new experiments show how low glucose levels and self-control issues are connected.
A revolution in our sense of self | Nick Chater
Psychologists have tried to plumb the depths of human motivation to make sense of our behaviour. But our inner mental world is a fiction, sustained by constant improvisation
Why You Procrastinate (It Has Nothing to Do With Self-Control) (Published 2019)
If procrastination isn’t about laziness, then what is it about?
Yielding to Temptation: Self‐Control Failure, Impulsive Purchasing, and Consumer Behavior
Abstract. Self-control is a promising concept for consumer research, and self-control failure may be an important cause of impulsive purchasing. Three caus
Self-Control and the Theory of Consumption
To study the behavior of agents who are susceptible to temptation in infinite horizon consumption problems under uncertainty, we define and characterize dynamic self-control (DSC) preferences. DSC pr...
Procrastination: It's pretty much all in the mind
Scans show differences in the brains of those who love to put things offs compared with the "doers".
