







That “viral” song, movie, influencer, and celebrity drama you scrolled by recently was likely the result of a stealth marketing campaign.

Fake news spreads like an epidemic. Here’s how to stop it.
Researchers study fake news the same way they study the spread of disease. When misinformation “goes viral”, it is not just a metaphor. It is what’s actually happening. via @straits_times str.sg/viz-misinformation

An AI-Generated Content Empire Is Spreading Fake Celebrity Images on Google
A ring of websites using AI and run by an aspiring movie star are behind fake celebrity images featured in Google results, Motherboard found.

W Social, Fictional Metrics and the Beauty of Open Data
W Social's tagline is "Trust Your Feed" but the company's landing page displays inflated engagement metrics - a misrepresentation that contradicts its own promise.

Brands using AI-generated influencers to promote products on social media
Investigation finds AI content that purports to show genuine customers, prompting calls for greater transparency

How a fake network pushes pro-China propaganda
The web of 350 fake social media profiles aims to discredit the West, sometimes with garish cartoons.

Elena Rossini 🌈 (@_elena@mastodon.social)
SCOOP: #WSocial is doctoring metrics on its homepage, inflating the number of comments on posts by prominent people on its network. I suppose a more accurate tagline for them should be "Trust your feed?" My article about it: "W Social, Fictional Metrics and the Beauty of Open Data" 🔗 : https://blog.elenarossini.com/w-social-fictional-metrics-and-the-beauty-of-open-data/ #blog #BigTech #EUBigTech #TEP #TrustedEuropeanPlatforms #TrustYourFeed
Video Feeds - Social Feeds For You, By You
Pin and/or like any of these feeds if you like their content
Leading the Herd Astray: An Experimental Study of Self-fulfilling Prophecies in an Artificial Cultural Market
Individuals influence each others' decisions about cultural products such as songs, books, and movies; but to what extent can the perception of success become a “self-fulfilling prophecy”? We have explored this question experimentally by artificially inverting the true popularity of songs in an online “music market,” in which 12,207 participants listened to and downloaded songs by unknown bands. We found that most songs experienced self-ful- filling prophecies, in which perceived—but initially false—popularity became real over time. We also found, however, that the inversion was not self-fulfilling for the market as a whole, in part because the very best songs recovered their popularity in the long run. Moreover, the distortion of market information reduced the correlation between appeal and popularity, and led to fewer overall downloads. These results, although partial and speculative, suggest a new approach to the study of cultural markets, and indicate the potential of web-based experiments to explore the social psychological origin of other macrosocio- logical phenomena.

Free Our Feeds
Social media is broken: controlled by a handful of billionaires who shape what people see, say, and believe. These platforms profit from division, exploit user data, and lock people into closed systems.
DON'T SHARE THIS, IT'S AI FABRICATED It's fake - the media outlet almost certainly used generative AI to write this and it pulled from a "parody" acct (instagram.com/p/DZu8trmR89Y/) The more you share this, the more you help the pro-AI bros say this is all fake youtube.com/live/ho_ZmwgvDdM
people love the For You feed, and it shows in the numbers. it generates around 4% of post views inside feeds on Bluesky. that's amazing especially because it's operated by one dev, @spacecowboy17.bsky.social given its popularity, we've decided to give it a bump in visibility on the feeds page.
DON'T SHARE THIS, IT'S AI FABRICATED It's fake - the media outlet almost certainly used generative AI to write this and it pulled from a "parody" acct (instagram.com/p/DZu8trmR89Y/) The more you share this, the more you help the pro-AI bros say this is all fake youtube.com/live/ho_ZmwgvDdM
So the people launching a new Twitter under the name Twitter launched their thing so I signed up. Turns out they have an AI scanning tweets for "truth" and it currently has no idea what it's doing. Posted something innocuous about Star Wars Zero Company and it essentially blocked it from all feeds.
Now you can opt out of having your posts shown to non-followers in the Discover feed. We know not everyone wants to go viral. Sometimes you're just posting for your followers. This is one of a few updates we're working on to give you more control over your experience and help you find your people.
So the people launching a new Twitter under the name Twitter launched their thing so I signed up. Turns out they have an AI scanning tweets for "truth" and it currently has no idea what it's doing. Posted something innocuous about Star Wars Zero Company and it essentially blocked it from all feeds.