Iāve been thinking a lot about failure lately. Failure comes in many forms, but Iām especially interested in situations in which people *perceive* something as failing (or about to fail) and the contestations over failure that often arise in such situations. Given this, itās hard not to be fascinated by all thatās unfolding around Twitter. At this point in the story of Muskās takeover, thereās a spectrum of perspectives about Twitterās pending doom (or lack thereof). But thereās more to failure than the binary question of āwill Twitter fail or wonāt it?ā Hereās some thoughts on how Iām thinking about the failure questionā¦
The Next Twitter Is Just Thousands of Smaller Twitters
One of the biggest open-ended questions in the tech world is whether Twitter is truly dyingāand if it is, what will replace it. Last December, I argued that whatever came next might feel like Twitter in certain ways, but that ultimately there was probably no way to recapture the lightning in a ...
How Twitter broke the news
āNo one chasing money in media ever chased Twitter. But anyone chasing power found themselves irresistibly drawn to the platform.ā
Twitterās Pre-Musk Plans Mirrored Elonās VisionāUntil He Abandoned, Trashed Or Ignored Them
Today, the new book by NY Times reporters Kate Conger and Ryan Mac, Character Limit: How Elon Musk Destroyed Twitter, comes out. If youāre at all interested in what went down, I canāt recommend it ā¦
How Twitterās CEO Plans to Fix the Company | Fortune
How the media-juggernaut-turned-train-wreck is getting back on track after a rough two years.
The Expert Trap and the Next War
what forecasting failure tells us about the future
will depue on Twitter / X
i don't think nearly anyone, myself included, has truly internalized there'll soon be a machine better than us in every single intellectual & physical capacitydeep down we all share a feeling that our 'entrepreneurship' or 'taste' or... is special & safe. it isn't. it's overā will depue (@willdepue) September 23, 2026
The Future of Twitter: Q&A with Jack Dorsey
An in-depth conversation on 10 years of tweeting, the importance of live media, and āthe puddle.ā
The Pulse of The Planet, Flatlined: Why Twitter's Is Failing to Grow
No, it's not rampant abuse, weak leadership, or a product that intimidates new users. The roots of Twitter's stagnation go back to 2010.
The Weird, Fragmented World of Social Media After Twitter
The common forum that Elon Musk destroyed will never be replacedāand thatās okay.
A Failure, But Not Of Prediction
I. Vox asks What Went Wrong With The Mediaās Coronavirus Coverage? They conclude that the media needs to be better at ānot just saying what we do know, but what we donāt knowā. This raiā¦
Perfect Guidance š§ on Twitter / X
Be confident. Believe. You will succeed.ā Perfect Guidance š§ (@PerfectGuide_) October 11, 2026
Perfect Guidance š§ on Twitter / X
Be confident. Believe. You will succeed.ā Perfect Guidance š§ (@PerfectGuide_) October 11, 2026
Leadership fails, leadership failures, leaders fail
Leadership fails because leaders fail to connect with each team member in a meaningful way. Leadership failures can have a profound effect on the company.
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Criticism of X (social network)
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