







Does your social media visibility affect your citations? Yes because social media visibility enhances your "expert" status. Here is the brand new paper with @econ_lessmann and Max Rose: https://t.co/KJaxgOaAYQ @davidstadelmann @MishaTeplitskiy @csugimoto @voxeu @AntonioFatas pic.twitter.com/kioHRJ0gYH— Ali Sina Önder (@asonder79) May 3, 2026
Social media promotion improves job market outcomes
Social media has transformed how academics disseminate research, but its effect on academic job outcomes remains unclear. Previous research has shown correlations between social media exposure and metrics like citation counts, but these relationships may be confounded by unobserved factors such as researcher quality or access to professional networks. We examine whether social media promotion causally affects job market outcomes in economics through a field experiment on Twitter (now X). We first collect tweets about job market papers from 519 candidates and post them from a dedicated account. We then randomize half of the posts to be quote-tweeted by established economists in the candidates’ fields, and measure the effects on both online visibility and hiring outcomes. We find that posts in the treatment group receive 441% more views and 303% more likes than those in the control group. Candidates whose posts were assigned to be quote-tweeted receive one additional flyout invitation compared to the control group average of 5.4 flyouts. Furthermore, women in the treatment group receive 0.9 more job offers than women in the control group, who receive 3 offers on average. Exploring mechanisms, we find that academic reputation drives these results, with stronger effects for quote-tweets from highly cited scholars and for candidates from top institutions. Our findings suggest social media promotion causally increases research visibility and improves academic job market outcomes.

Do Science <i>Kardashians</i> Get Citation Premium? Self‐Fulfilling Effects of Social Media on Scientific Impact
ABSTRACT We analyze whether the visibility of scientists on social media affects the number of academic citations. We use the global COVID‐19 pandemic as a quasinatural experiment that exogenously increased public attention and the demand for expertise. Using publications on COVID‐related topics by social media stars and their coauthors prior to the outbreak of the pandemic, we find that social media stars' pre‐COVID‐era papers received about – more citations annually per paper after 2019. Quantitatively comparable results are obtained when we use scientists' Kardashian index (K‐index) as a benchmark for stardom, however we find no significant effects when using the intensive margin of scientists' K‐indexes. We provide a brief discussion of policy implications in light of these findings.

Shreya Shankar on Twitter / X
This problem has gotten significantly worse. As Twitter and other social media have become primary channels for sharing research, academics are now expected to make the same ideas legible and appealing to both the general public (to go "viral") and senior scholars (to get the… https://t.co/zPF3tKzbVa— Shreya Shankar (@sh_reya) July 25, 2026
Sources on social media: Information context collapse and volume of content as predictors of source blindness - George Pearson, 2021
Although social media has become a primary news platform, the effects of social media features on users’ information processing remains under-explored. This stu...

Citing Less Critically: LLMs Reshape the Rhetoric and Reach of Scientific Citation
Scientific citations carry rhetorical intent. Scholars may cite prior work positively (supporting), negatively (contrasting), or neutrally (mentioning). As large language models (LLMs) increasingly assist scientific writing, whether they reproduce citations with the same rhetorical intent as humans remains unclear. We introduce a masked-citation task to compare human and LLM-generated citation behavior. For each citation context, an LLM generates a replacement citation sentence, producing a counterfactual corpus directly comparable to human citation. We analyze what, whom, and how models cite, using an LLM-as-a-judge to classify citation intent and a 20-million-edge coauthorship network to measure social distance between cited authors. Across six popular LLMs and 1,746 top NLP conference papers (63k+ contexts, 132k+ citations), three patterns emerge: (1) Compared with human citation, LLMs cite significantly less critically; (2) LLMs over-cite popular and older papers, a tendency amplified for contrasting citations where human writing more often draws on recent, niche work; (3) Whereas humans often cite within their close social network, especially for supporting citations, LLMs tend to draw on more socially distant authors. Together, these differences are double-edged: LLM citation reaches beyond a scholar's close collaborators while being less critical and amplifying visibility bias, reshaping the rhetoric and reach of scientific citation.

Do links hurt news publishers on Twitter? Our analysis suggests yes
Engagement for tweets from @nytimes (53 million followers) is dwarfed by engagement for tweets from @GlobeEyeNews (866,000 followers).

The associations of social media attention, visibility, disinformation and retraction initiators with time to retraction: a Cox regression analysis
Purpose This study examines how retraction reasons, retraction initiators, journal visibility, access models and Twitter activity associate with the speed of retracting flawed scientific publications. Design/methodology/approach Using a Cox proportional hazards model, we analyzed 1,179 articles retracted in 2019–2021, including a subset of 98 papers tweeted before retraction. Findings The results reveal that higher journal impact factor and open-access status were associated with faster retractions. However, a significant negative interaction indicated that the effect of high-impact journals diminished for open-access publications. Journal-initiated retractions were slower overall, except in cases of misconduct such as co-authorship deception and plagiarism, where journals acted more quickly. Among retraction reasons, only deception in co-authoring was associated with significantly slower retractions, but this trend reversed when journals led the process. The association of social media attention with retraction speed was statistically robust, albeit modest in magnitude: each additional pre-retraction tweet was associated with a slight reduction in time to retraction. Bootstrap validation confirmed the stability of this finding. Originality/value Public scrutiny, institutional responsibility and publication visibility jointly shape the time to retraction. This study advances altmetrics discourse by positioning social media as a conditional, yet meaningful, participant in the retraction lifecycle. Beyond altmetrics, our findings highlight retractions as part of a broader network of relationships between public accountability, digital ethics and science communication, positioning them as moments of accountability shaped jointly by journals, ethical responsibilities and digital publics.

Michael 英泉 Eisen on Twitter / X
ALSO WHY THE FUCK ARE WE STILL JUST CITING PAPERS INSTEAD OF SPECIFIC PIECES OF DATA OR CLAIMS? https://t.co/dngS9d8nOW— Michael 英泉 Eisen (@mbeisen) May 16, 2026
Reproducible, citation-aware automated paper reviews @seanjungblluth.bsky.social - ATmosphereConf 20
Jim Nielsen (@jim-nielsen.com)
If you haven’t seen it yet the new @aworkinglibrary.com website is dope aworkinglibrary.com Lots of things to love. A few that stand out to me: - It's _fast_ - Every page has a “footer” that’s essentially just the home page — enthralled by this idea. - ❤️ the treatment for citations on post pag…
But anyway, papers since you asked: - DOI:10.1371 Digital Social Norm Enforcement: Online Firestorms in Social Media - Deliberation and Identity Rules: The Effect of Anonymity, Pseudonyms and Real-Name Requirements on the Cognitive Complexity of Online News Comments doi.org/10.1177/0032321719891385
One of the issues that has come up again and again in my reporting on misinformation and social media is the massive influence social media companies have on research in the field. Last night a preprint dropped that tries to get at this with some numbers. My piece in @science.org (and 🧪🧵 coming):
Nearly a third of social media research has undisclosed ties to industry, preprint claims
www.science.orgDo our social media algorithms correctly reflect our values? Our new article published today in @pnas.org shows that the answer is often not, and that the content that gets promoted into their ranked feeds is often actively counter to our values.
I read this result as: LLMs do more bullshit citations, name-dropping without engaging.
infoDOCKET
Citing Less Critically: #LLMs Reshape the Rhetoric and Reach of #Scientific #Citation (New Research Article (preprint); via @arxiv.bsky.social) arxiv.org/abs/2609.01432 #scholcomm #citations #libraries #AI #GenAI
I'm excited to finally have a preprint of this paper up, a few years in the making. In it we argue that industry-driven manipulation of social media research is well underway and that norms and institutions in the field are ill-prepared to resist tech's influence. arxiv.org/abs/2510.19894

Meta’s Legal Troubles Are Worse than You Think
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Taming the endless scroll? Short-form videos, digital routines and neurocognitive outcomes in youth

Trolling democracy: anonymity doesn’t cause conflicts, bad site design does