Rebuilding Social Media From Scratch!

Shifts in U.S. Social Media Use, 2020–2024: Decline, Fragmentation, and Enduring Polarization

The social media ecosystem appears to be in flux. Twitter’s rebranding to X has come to symbolize a broader reorganization of online publics – political reshuffling, user attrition, and uncertainty over the role of legacy platforms. Simultaneously, the shift from text-based, networked feeds toward algorithmically curated, short-form video has accelerated, with TikTok setting the pace for the wider ecosystem [18, 14, 16]. At the same time, everyday communication increasingly migrates from large, open networks to semi-private spaces such as group chats and messaging apps. Commentators describe a digital public sphere in transition: smaller, more fragmented, less dominated by traditional social networking sites, and rise of more broadcast-oriented forms of media – with some even suggesting that we are seeing the beginning of the end of the social media era.

Our Social Media is Broken. Is Decentralization the Fix? | Internet Archive Blogs

When Jack Dorsey, founder of the very centralized social media platform, Twitter, posted this message about decentralized social media, our DWeb community took note:

Social Media Is Now Parasocial Media

When practitioners used the term “social media” to describe the internet tools that emerged in the mid-aughts, they were giving a name to the kinds of platforms and protocols that allowed people to socialize with friends and communities of interest by using digital technologies. Twenty years later, users of social media are far more likely to scroll than post – and the content that they consume is often strategically produced and algorithmically curated. In this essay, I argue that the very essence of social media has changed. To more effectively interrogate what we are witnessing, we need to stop presuming that these tools are “social media” and begin recognizing that they are now “parasocial media.” Doing so raises new questions about digitally mediated sociality, not to mention the politics and governance of these platforms.

The Weird, Fragmented World of Social Media After Twitter - The Atlan…

archived 7 Aug 2023 02:41:57 UTC

Bluesky and the AT Protocol: Usable Decentralized Social Media

Bluesky is a new social network built upon the AT Protocol, a decentralized foundation for public social media. It was launched in private beta in February 2023, and has grown to over 10 million registered users by October 2024. In this paper we introduce the architecture of Bluesky and the AT Protocol, and explain how the technical design of Bluesky is informed by our goals: to enable decentralization by having multiple interoperable providers for every part of the system; to make it easy for users to switch providers; to give users agency over the content they see; and to provide a simple user experience that does not burden users with complexity arising from the system's decentralized nature. The system's openness allows anybody to contribute to content moderation and community management, and we invite the research community to use Bluesky as a dataset and testing ground for new approaches in social media moderation.

FediForum | Growing the Open Social Web:<br>An Online Un-Workshop

Since the Twitter takeover by Elon Musk over three years ago, the Open Social Web has been adopted by an enthusiastic community. People world-wide are building and using open social platforms and open social protocols to better interact with others online.

Social media algorithms can be redesigned to bridge divides — here’s how

"It falls to both the tech companies that built these systems and an engaged public to create technologies designed for social cohesion."

Beyond Microblogging: AT Protocol for Building Unique Social Apps

Boris Mann's digital garden and personal site.