Attention economy

Exploring the Frontier of Feeds - The Open Garden

In this blog, I explore how custom feeds reorient distribution and monetization on the social web.

Hedgie on Twitter / X

🦔 A group of Princeton researchers is calling Big Tech's extraction of human attention "human fracking." The analogy: just as oil companies pump high-pressure chemicals into the ground to force out petroleum, tech companies pump endless streams of addictive content into our… pic.twitter.com/UKzjH7E2iX— Hedgie (@HedgieMarkets) January 19, 2026

Intention, control, and the feeling of commitment

In this paper we propose that rational control of action, agentive stability over time, and coordinated social behavior, are assisted by a form of metacognitive monitoring, leading to an aspect of conscious experience: a feeling of commitment. This feeling of commitment is attached to the formation, retrieval, and execution of intentions. The metacognitive monitoring that produces it is sensitive to the importance of intentions. And the feeling of commitment facilitates the stability and effectiveness of intentions across individual and social contexts, strengthens goal shielding, biases intention retrieval, and thus structures prospective deliberation, expression of intention, and execution of intention. In section two, we discuss control, which is a central aspect of agency and action. In section three, we discuss a crucial part of control: intention. We also discuss a crucial part of intention: commitment. In section four we relate the commitment involved in intention with definitions of commitment in the literature. In section five we offer and elucidate our hypothesis.

Mobile phone short video use negatively impacts attention functions: an EEG study

The pervasive nature of short-form video platforms has seamlessly integrated into daily routines, yet it is important to recognize their potential adverse effects on both physical and mental health. Prior research has identified a detrimental impact of excessive short-form video consumption on attentional behavior, but the underlying neural mechanisms remain unexplored. In the current study, we aimed to investigate the effect of short-form video use on attentional functions, measured through the Attention Network Test (ANT). A total of 48 participants, consisting of 35 females and 13 males, with a mean age of 21.8 years, were recruited. The Mobile Phone Short Video Addiction Tendency Questionnaire (MPSVATQ) and self-control scale (SCS) were conducted to assess the short video usage behavior and self-control ability. Electroencephalogram (EEG) data were recorded during the completion of the ANT task. The correlation analysis showed a significant negative relationship between MPSVATQ and theta power index reflecting the executive control in the prefrontal region (r = -0.395, p = 0.007), this result was not observed by using theta power index of the resting-state EEG data. Furthermore, a significant negative correlation was identified between MPSVATQ and SCS outcomes (r = -0.320, p = 0.026). These results suggest that an increased tendency towards mobile phone short video addiction could negatively impact self-control and diminish executive control within the realm of attentional functions. This study sheds light on the adverse consequences stemming from short video consumption and underscores the importance of developing interventions to mitigate short video addiction.

Rethinking the cognitive foundations of the attention economy

The attention economy is the economic system in which human attention is the scarce resource. This literature takes a particular passage in Herbert Simon’s seminal Chapter Designing Organization fo...

An attention economic perspective on the future of the information age

In this paper, we apply an attention economic perspective to explain current and predict future trends in our society. We first describe the rise of the attention economy, and we highlight one important mechanism of this economy: a spiral of attention scarcity. Second, we show that an attention economic perspective provides glimpses of a potential future. In particular, we predict an information environment that increasingly targets citizens with attention-grabbing content, form, and technology; a continuing trend toward excessive media consumption levels; and a continuing trend toward inattentive uses of information. We also predict increasing problems of public misinformation and misconceptions; an increased prevalence of certain mental and physical health issues; and an increased reliance on technology to perform mental tasks. At the end of this paper, we show why and how despite these predictions, alternative futures are conceivable. These alternatives largely depend on the behavior of various social actors. We discuss resistance to the attention economy by consumers and producers, a laissez-faire policy toward the attention economy, a policy of taxing attention-seeking efforts, and the promotion of public values in regulatory policies toward the internet.

The attention market—and what is wrong with it

Philosophical Studies - Attention is described as a “scarce commodity” that is traded in “a marketplace.” This, it is further claimed, contributes to a “widespread...

How Google Maps quietly allocates survival across London’s restaurants - and how I built a dashboard to see through it

I wanted a dinner recommendation and got a research agenda instead. Using 13000+ restaurants, I rebuild its ratings with machine learning and map how algorithmic visibility actually distributes power.