W Social is TruthSocial with a European accent. - We Can Just Do Things

The establishment always wants its own internet. Different politics, identical structure: wealthy insiders, community infrastructure they didn't build, and openness performed just long enough to matter.

The Untold Story About W Social: Unconventional Beginnings, Strategic Pitches and Conflicting Signals

A deep dive into the origin story of W Social, an analysis of the strategic arguments they have been using to appeal to government officials, media companies and advertisers... and the discussion of conflicting signals they have been sending

The Untold Story About W Social: Unconventional Beginnings, Strategic Pitches and Conflicting Signals

A deep dive into the origin story of W Social, an analysis of the strategic arguments they have been using to appeal to government officials, media companies and advertisers... and the discussion of conflicting signals they have been sending

Social system

In sociology, a social system is the patterned network of relationships constituting a coherent whole that exist between individuals, groups, and institutions. It is the formal structure of role and status that can form in a small, stable group. An individual may belong to multiple social systems at once; examples of social systems include nuclear family units, communities, cities, nations, college campuses, religions, corporations, and industries. The organization and definition of groups within a social system depend on various shared properties such as location, socioeconomic status, race, religion, societal function, or other distinguishable features.

W-Social: What does sovereignty mean for social media? – Open Future

The European Commission’s move to W-Social frames it as a European alternative to X, but its closed-source code and reliance on Bluesky’s infrastructure show that sovereign social media requires open infrastructure—not European ownership alone.

After Eurosky: W Social connects social network for Europe to Bluesky technology

Bluesky's AT protocol forms the basis for an increasing number of social services. Now W Social aims to establish a European network for verified users.

Constructing and enforcing "authentic" identity online: Facebook, real names, and non-normative identities

Despite the participatory and democratic promises of Web 2.0, many marginalized individuals with fluid or non-normative identities continue to struggle to represent themselves online. Facebook users, in particular, are told to use “authentic identities,” an idea reinforced throughout the site’s documentation, “real name” and other policies, and in public statements by company representatives. Facebook’s conception of authenticity and real names, however, has created problems for certain users, as demonstrated by the systematic deactivation of many accounts belonging to transgender and gender variant users, drag queens, Native Americans, abuse survivors, and others. In view of the struggles of marginalized users, Facebook policy appears paradoxical: the site simultaneously demands authenticity yet proscribes certain people from authentic self-presentation. In this work, we examine Facebook’s construction of “authenticity” and show how it excludes multifaceted, fluid, or non-normative identities. Using content analysis and close reading, we analyze site documentation and data from The Zuckerberg Files (an online archive of Facebook founder and CEO Mark Zuckerberg’s public remarks) to understand the platform’s mechanisms for enforcing authenticity. We find that Facebook positions itself as a type of administrative identity registrar, raising vital questions regarding the ethics and consequences of identity enforcement online today.

Constructing and enforcing "authentic" identity online: Facebook, real names, and non-normative identities

Despite the participatory and democratic promises of Web 2.0, many marginalized individuals with fluid or non-normative identities continue to struggle to represent themselves online. Facebook users, in particular, are told to use “authentic identities,” an idea reinforced throughout the site’s documentation, “real name” and other policies, and in public statements by company representatives. Facebook’s conception of authenticity and real names, however, has created problems for certain users, as demonstrated by the systematic deactivation of many accounts belonging to transgender and gender variant users, drag queens, Native Americans, abuse survivors, and others. In view of the struggles of marginalized users, Facebook policy appears paradoxical: the site simultaneously demands authenticity yet proscribes certain people from authentic self-presentation. In this work, we examine Facebook’s construction of “authenticity” and show how it excludes multifaceted, fluid, or non-normative identities. Using content analysis and close reading, we analyze site documentation and data from The Zuckerberg Files (an online archive of Facebook founder and CEO Mark Zuckerberg’s public remarks) to understand the platform’s mechanisms for enforcing authenticity. We find that Facebook positions itself as a type of administrative identity registrar, raising vital questions regarding the ethics and consequences of identity enforcement online today.

Social Norms

Social norms, the informal rules that govern behavior in groups andsocieties, have been extensively studied in the social sciences.Anthropologists have described how social norms function in differentcultures (Geertz 1973), sociologists have focused on their socialfunctions and how they motivate people to act (Durkheim 1895 [1982],1950 [1957]; Parsons 1937; Parsons & Shils 1951; James Coleman1990; Hechter & Opp 2001), and economists have explored howadherence to norms influences market behavior (Akerlof 1976; Young1998a). More recently, also legal scholars have touted social norms asefficient alternatives to legal rules, as they may internalizenegative externalities and provide signaling mechanisms at little orno cost (Ellickson 1991; Posner 2000).

W Social uncovered: the reality behind the hype

An article dispelling myths about W Social, the new European platform that aims to rival X: it is a fork of Bluesky that shares many similarities with Eurosky and requires government ID to sign up.

W Social, Public Institutions and the Theater of European Digital Sovereignty

European public institutions are betting big on digital sovereignty and open source software. And yet they recently moved their Bluesky accounts to W Social, a private, for profit network owned by Swedish entrepreneurs that has quietly gone closed-source.

Europe's W Social Bet Tests its Vision of Digital Sovereignty

The European Commission has joined W Social, a closed-source platform. Megan Kirkwood asks what that reveals about Europe's digital sovereignty agenda.

Community by Design

Social media empower distributed content creation by algorithmically harnessing "the social fabric" (explicit and implicit signals of association) to serve this content. While this overcomes the bottlenecks and biases of traditional gatekeepers, many believe it has unsustainably eroded the very social fabric it depends on by maximizing engagement for advertising revenue. This paper participates in open and ongoing considerations to translate social and political values and conventions, specifically social cohesion, into platform design. We propose an alternative platform model that includes the social fabric an explicit output as well as input. Citizens are members of communities defined by explicit affiliation or clusters of shared attitudes. Both have internal divisions, as citizens are members of intersecting communities, which are themselves internally diverse. Each is understood to value content that bridge (viz. achieve consensus across) and balance (viz. represent fairly) this internal diversity, consistent with the principles of the Hutchins Commission (1947). Content is labeled with social provenance, indicating for which community or citizen it is bridging or balancing. Subscription payments allow citizens and communities to increase the algorithmic weight on the content they value in the content serving algorithm. Advertisers may, with consent of citizen or community counterparties, target them in exchange for payment or increase in that party's algorithmic weight. Underserved and emerging communities and citizens are optimally subsidized/supported to develop into paying participants. Content creators and communities that curate content are rewarded for their contributions with algorithmic weight and/or revenue. We discuss applications to productivity (e.g. LinkedIn), political (e.g. X), and cultural (e.g. TikTok) platforms.

W Social is a textbook case for everything wrong with digital sovereignty

Insanity is doing the same thing over and over again, but expecting different results. This saying is attributed to the famous socialist (and theoretical physicist) Albert Einstein but actually traces back to novelist Rita Mae Brown. I have been thinking about this saying a lot lately. The reason is