Wardley map
A Wardley map is a map for business strategy.[1] Components are positioned within a value chain and anchored by the user need, with movement described by an evolution axis.[2] Wardley maps are named after Simon Wardley who created the technique at Fotango in 2005 having created the evolutionary framing the previous year.[3][4] The technique was further developed within Canonical UK between 2008 and 2010[5][independent source needed] and components of mapping can be found in the "Better for Less" paper published in 2010.[6]
The Valley of the Moon by Jack London
Free kindle book and epub digitized and proofread by volunteers.
A Strategy and Wardley Mapping Primer
If you're doing strategic work, think in terms of evolutionary flow — and learn to draw fast-and-dirty Wardley maps.
Collection
Updated 4mo
Writings and work by Simon Wardley. He’s posting mainly on LinkedIn and Semble is one way to bring his work out with deep links. See also Wardley Maps for specific work around the mapping practice that exists separately.
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The Title Cards in Blade Runner Are Fucking Amazing
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Steve Simkins
A corner of the web for builders.
The 1960s Art School Experiment That Redefined Creativity
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The new way we’ll do science
Zotero - InPeeR Ethi-quette (by Jay Patel) — Semble
Science: A New Golden Age
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San Francisco Declaration on Research Assessment
The iPhone Duo’s windows into Liquid Glass - Quibbletown by Keren
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Karpathy's LLM Wiki: The Complete Guide to His Idea File
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Cory Doctorow Predicts the AI Bubble Will Burst | The Tyee
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AI Has No Wisdom and Neither Will You
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Vals AI
The Malicious Use of Artificial Intelligence: Forecasting,...
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Native is now the future of mobile at Shopify (2026) - Shopify
‘Doom Loop’: OpenAI and Microsoft Admits LLMs Are Destroying the Web and Built on Theft
Cory Doctorow: AI’s big beasts aren’t really scared of their products. They’re scared of their competition
How AI Chatbots Are 'Deskilling' Human Empathy
Pluralistic: The Claude Delusion (21 Sep 2026) – Pluralistic: Daily links from Cory Doctorow
Solar Power Is Getting So Cheap That It’s Almost Unbelievable
The far right has put RNLI volunteers in the crosshairs